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Tannenhof Werder starts despite bankruptcy: fewer stands, good offer!
The Tannenhof in Werder (Potsdam-Mittelmark) is starting on November 7th after bankruptcy and is planning fewer sales stands for Christmas trees.
Tannenhof Werder starts despite bankruptcy: fewer stands, good offer!
In the tranquil town of Werder, known for its picturesque landscape and the famous Tannenhof, the start of the season is just around the corner and is taking place under very special circumstances. On November 7th, the Werderaner Tannenhof opens its doors, but without much hustle and bustle or press representatives. Managing director Christian Mai, who took over the company's fortunes after his father, is optimistic about the future, despite the challenges brought about by last year's bankruptcy. The MAZ reports that there will be no official opening, but Mai sees the bankruptcy as a kind of wake-up call for his company.
Bankruptcy was filed in August 2023 and proceedings opened on October 1st. Thanks to a successful renovation, all jobs were retained. A meeting of creditors on November 12th will provide crucial information about the settlement of the claims. Despite a 40 percent drop in sales compared to the previous year, there are many indications that Tannenhof remains strong. Mai plans to continue the business and has even used experiences from the US and Canada to better manage the process.
Changes in the Christmas tree business
There will be some changes to Christmas tree sales this year. While there were 140 sales stands in 2022, this year there are only 38. Christian Mai believes that around 70 percent of the Christmas trees will come from our own farm, which will benefit the quality of the harvest. While prices for business customers rise by up to 30 percent, the price for private customers remains stable, which is certainly a relief.
The future-oriented planning includes a central, heated tent for food and drinks, which is intended to replace the numerous individual stands. Nevertheless, customers have to prepare for price increases of four to eight percent at the sales stands, which are due to the increased rental and wage costs.
Events and attractiveness of the Tannenhof
The Tannenhof is not only known for its Christmas trees, but also as a popular excursion destination. Planned events such as weddings, alpaca hikes and the traditional Oktoberfest should continue to take place despite the challenges. The positive feedback from the insolvency administrator, who sees good prospects, gives Mai additional motivation to run the family business successfully. RBB24 quotes Mai as saying that he believes in the stability of the company and is not afraid of bankruptcy.
The location of the Tannenhof in the region remains attractive. Werder offers a charming backdrop and attracts visitors not only because of its Christmas tree sales, but also because of its wide range of leisure activities. Christian Mai is aware that the support of his family is of great importance during this phase. He even has a coach at his side to reflect on himself and develop new perspectives.
The Tannenhof is approaching the coming season with optimism, with the aim of emerging stronger from the difficult times. Known for its Nordmann firs and other Christmas trees, it remains a popular destination for young and old this season. We can only hope that Christian Mai's efforts will be rewarded and that the Tannenhof will continue to be part of the Christmas magic in Werder.