Perleberg's webcam idea: Data protection stops city marketing plan!

Perleberg's webcam idea: Data protection stops city marketing plan!

Perleberg, Deutschland - in Perleberg recently caused the planned installation of a webcam on the marketplace. With this measure, the city administration wanted to increase the visibility of the city and at the same time drive city marketing. But the idea turned out to be legally problematic, since the General Data Protection Regulation (GDPR) applies when recognizable people are filmed. As reported maz-online.de, the authorities received a line by the authorities, Since she also showed windows and movements in a greater detail in addition to faces.

The mayor initially saw the webcam a chance to capture the city's flair. However, the impending consequences of a possible data protection violation meant that the camera had to be dismantled before the live stream could be started at all. The lesson is clear: Effective city marketing not only requires a good plan, but also a legal examination and the necessary respect for the privacy of the citizens.

data protection and press work

The topic of data protection runs like a thread through the current marketing and press work. According to OpenPr.de press work is a central task in marketing that helps to inform the public and generate long-term attention. However, the GDPR that came into force in 2018 is a challenge because it demands a balance between the right to freedom of expression and the protection of personal data.

Another aspect are the national regulations that are missing in connection with the GDPR. Article 85 (1) demands that such regulations for the processing of personal data are created for journalistic purposes. There is a certain dilemma here, because press releases can often contain personal data that may not be published without consent.

The role of freedom of the press

The importance of freedom of the press for democracy is undisputed. Information collected and published by newspaper positions and online portals are protected by the Basic Law, as the bfdi emphasizes. However, the press privilege offers a certain rapture of data protection - journalistic activities are not subject to external control by data protection authorities.

Nevertheless, it remains important to maintain personal rights. The press code of the German Press Council contains guidelines for responsible journalistic work, in particular section 8, which brings in the protection of personal rights. The following also applies here: During the collection and collection of data, the information obligations must be observed.

whether in city marketing or in press work, it is indispensable that the interests of people are in the foreground. The case of webcam in Perleberg impressively shows how important it is to take data protection seriously and to involve legal aspects in all marketing activities. This is the only way to guarantee a good relationship between freedom of information and the protection of privacy.