Hammer markets in Prenzlau Insolvent: What does that mean for customers?

Hammer markets in Prenzlau Insolvent: What does that mean for customers?

In a surprising step, Brüder Schlau GmbH & Co KG, the parent company of the specialist markets "Hammer" and "Smart", applied for bankruptcy in self -administration. The procedure was initiated at the responsible district court, which for many observers did not come completely unexpectedly. The franchise partner of the hammer markets in Prenzlau and Pasewalk, Sven Krüger, made it clear that he feels the development as not surprising. His view of the situation is shaped by current market conditions that make it increasingly difficult to assert themselves.

24 markets were closed throughout Germany at the end of 2024. In spring 2025, the employees no longer enjoyed a regular everyday work. Especially the Prenzlauer Markt, which occupies an area of ​​2,200 square meters, worried those responsible. The lease for this location was terminated last year on September 30, 2025. "The location is no longer up to date," says Krüger, who, as an independent managing director, would like to continue to receive the specialist markets in Prenzlau and Pasewalk.

market analysis and staff reduction

factors such as the declining sales development and the competition from internet providers are difficult for stationary retailers. According to Krüger, the ratio of cash reverts to order sales. The televisions disappear from the shop window - the trend is towards smaller specialist markets. Negotiations with the landlord about a possible division of the area into two markets are.

In addition, the Brüder Group's group is planning an organizational separation of the brands hammer and smart, which is expected to be associated with further reduction of jobs. A company spokesman confirmed these plans, but did not want to provide detailed information on the locations or contractual terms concerned. The closure of the Oehrkstraße location could be particularly painful, which the company has not yet commented on. The administration is also affected by the incisions, and a social plan is developed in cooperation with the works councils to protect the interests of employees during this conversion phase.

bankruptcies as part of the market

The explosiveness of these developments is underlined by the general trends in the German market. In 2024, a total of 21,812 companies in Germany filed for bankruptcy, which means an increase in around 4,000 procedures compared to the previous year. Despite the increase, bankruptcies are a comparatively rare form of corporate closure, so that the overall economic situation currently gives little reason to the all -clear. More and more companies are fighting with the aftermath of crises.

Another challenge is that over 23,000 formerly self -employed people had to make bankruptcy applications due to debts. The numbers make it clear that despite the difficulties that come to the commercial landscape, many entrepreneurs continue to hold their business and are looking for new ways to stay economically active. For example, Krüger has announced that it will meet all ongoing orders and at the same time to look for a new location in Prenzlau.

On June 30th, the clearance sale in the Hammer specialist market in Prenzlau, which should attract many customers. The focus remains on how the situation develops and whether the Pasewalk location, which remains economically sustainable, can be stabilized.

Overall, it is a challenging time for Brüder Schlau GmbH & Co KG, but also for many other companies in Germany. With the right strategies and a good hand, however, new opportunities can also be taken in times of crisis. Future developments will remain.

For more information, note the reporting of Nordkurier href = "https://de.headtopics.com/news/unternehmsgruppe-bruder-aus-porta-will-61958314"> Head Topics and .