Mayor shows with social media: private life opens new doors!

Mayor shows with social media: private life opens new doors!

In today's media-shaped reality, in which politicians are increasingly putting their private life into the spotlight, Volker Mießeler, Mayor of the Rhein-Erft district, appears as a pioneer. He uses social media to not only give its voters political content, but also personal insights. His tendency to staging one's own life is a trend that is becoming increasingly important in politics, such as Rudolf Scharping or Karl-Theodor zu Guttenberg, which is known that they also share private moments to demonstrate voters, while political decisions are made.

Mießeler registered 49 seconds of videos and photos that he posted during his last vacation. Among the pictures there are also scenes with his daughter and friends who work on the laptop. The mayor describes his journey as an opportunity to clear his head, which he shares in his social media contributions as well as other personal moments, such as reception at the airport and landing.

political staging in comparison

like Kölner Stadt-Anzeiger , Mießeler goes out with this type of presentation beyond the usual postings of his counterparts, which mostly offer one -sided work content. The reactions of party friends are differentiated: they range from amusement to incomprehension. Mießeler's SPD challenger, Torsten Rekewitz, is also active on social networks and contributes to political communication in the region.

In the further context, it is remarkable how the social media landscape affects political communication. The Federal Center for Political Education emphasizes that social media enable political institutions to achieve a wide public without traditional To have to fall back on mass media. This direct contact is becoming increasingly important for parties because they try to address younger groups of voters about digital channels.

The strategy of politics to share personal insights and experiences is not new, but it was raised to art form from different politicians by the role models such as Christian Wulff, who made his personal challenges public during his term as Federal President. Berliner Zeitung explains how Wulff's entire political life was accompanied by various affairs that could never be legally confirmed, but have strongly influenced the perception of his person in public. His example shows that the boundary between personal and political life is increasingly merging, which for voters is both risks and opportunities.