Coca-Cola and Schalke 04: Partnership with sustainable actions by 2029!
Coca-Cola and Schalke 04: Partnership with sustainable actions by 2029!
Gelsenkirchen, Deutschland - FC Schalke 04 once again set a milestone in his collaboration with Coca-Cola Europacific Partners Germany. Derwesten reports that the premium partnership was extended by four years until 2029. This agreement applies to all games in the first and second Bundesliga and enables Coca-Cola exclusive delivery rights within the Veltins Arena and extensive marketing options.
With this partnership, Coca-Cola not only receives visibility on the edge of the field, but also a significant presence in the club media of the S04. These developments underline the growing importance of sports marketing and sponsorship, which now go far beyond simple speech therapists. According to rtr Sports , these partnerships have developed into strategic instruments that promote brand engagement and consumer loyalty.sustainability and fan actions in focus
Coca-Cola plans to initiate actions for Schalke fans, where the focus is on ecological and social sustainability. Matthias Tillmann, CEO of Schalke 04, emphasizes the trusting cooperation and emphasizes the importance of the long -term partnership. Andreas Laub, Head of Partnerships at Coca-Cola, also recognizes the passionate fan base of the association and the radiance that he brings as a partner.
The renewal of this partnership is seen as a strong sign of the close connection between Schalke 04 and Coca-Cola. These concepts reflect trends that become more important in today's sports world. Long -term partnerships, such as those between Coke and Schalke, are increasingly shaped by digital innovations and sustainability strategies.
About Coca-Cola Europacific Partners Germany
Coca-Cola Europacific Partners Germany plays a central role in the beverage industry and employs around 6,500 people at 25 locations, including 13 production works. Last year, the company's sales volume was almost 4.1 billion liters. This makes Coca-Cola the largest beverage company in Germany, whose marketing strategy is heavily relating to long-term partnerships with sports clubs to gain global recognition.
In summary, the extension of the partnership between Schalke 04 and Coca-Cola shows that sporting engagements and the obligation to sustainability are increasingly linked. Modern sponsorship is based on a deep understanding of consumer behavior, which is optimized using data analyzes. This development is not only a profit for the companies involved, but also for fans who can benefit from innovative actions.| Details | |
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| Ort | Gelsenkirchen, Deutschland |
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