DAZN: Bundesliga with new prices and exciting live broadcasts!

DAZN: Bundesliga with new prices and exciting live broadcasts!

DAZN, the popular streaming service for sports events, has established itself as an important player in the field of sports broadcasts since its foundation in Germany in 2016. Under the direction of Alice Mascia, the company's Germany boss, the coming season in the Bundesliga and Champions League are the focus. From the next season, the Saturday conference will be broadcast and retains the Sunday games, while the Friday games of the Bundesliga will be shown again at Sky. lvz reports .

Despite an intensive competition for the transfer rights, DAZN sees itself as essential for the functioning of the football system and is not planning any price increases for subscriptions. Fans can currently complete a subscription for 9.99 euros per month instead of the regular 19.99 euros. DAZN has invested over 1.5 billion euros in sports rights in recent years, which underlines the financial strength and commitment of the company in the sports world.

new subscription system and transmission

Alice Mascia commented on the changes in the subscription system and the relationship with the German Football League (DFL). The dispute over Bundesliga rights that had been busy with the industry for some time has now been settled, but DAZN's offer for the most expensive live package was not accepted. However, the company remains one of the two most important rights holders of the DFL and is also transmitted free of charge, which promises a large viewer interest.

Masci's personal connection to football shows in her mention of the Cagliari Calcio, her favorite club, which has made the relegation in Serie A. She observes the developments of football exactly, not least because of the importance of the three big clubs - Borussia Dortmund, the 1. FC Köln and the Hamburger SV - who are attracting many fans in the coming season and are therefore positive for DAZN's business. Süddeutsche reports .

focus on viewers and brand partnerships

For the next season, DAZN is planning a broadcast of the Saturday conference directly from the stadium with a new team of moderators and commentators. This should further improve the fan experience and attract new viewers. Len blavatnik, the billionaire and owner of DAZN, has a strong interest in football and in the activities of DAZN, which further strengthens the company's strategic orientation.

The brand partnerships and the planned transmissions are therefore not only crucial for DAZN, but also offer fans an expanded way to pursue their favorite sports. For more information about the developments in the sports streaming sector, we recommend a look at Probemonat .