Deluxe Music starts anime offensive: summer is getting colorful and exciting!

Deluxe Music starts anime offensive: summer is getting colorful and exciting!

From July 7, 2025, the music broadcaster Deluxe Music will fundamentally change its program and take anime series for the first time. With the newly introduced "Deluxe Anime Summer Special", the broadcaster is aimed specifically at a growing audience of anime fans. According to Ruhr24 broadcast.

The new program comprises five series, including popular titles such as "Sword Art Online", "Akame Ga Kill" and the Free TV premiere of "Sword Art Online Alternative: Gun Gale Online". The sale of "Sword Art Online" is over 30 million copies worldwide, which underlines its high popularity. The first season of the success note "Demon Slayer" is also shown, and this is exactly what the movie "Demon Slayer - Infinity Castle - Part 1" in September.

variety in program design

The changes in Deluxe Music include not only the introduction of anime series, but also the replacement of traditional music formats such as "Hits Only" or "Jukebox" by anime-related programs. Special expenses of formats such as "Countdown Deluxe" and "Update Deluxe" will also show anime content in the future that further strengthen the connection between music and anime. According to dwdl , the program should be supported by a broad communication campaign, including cross-promotion on various platforms and events.

Susanne Braun, program manager at Deluxe Music, emphasizes that anime series are now an integral part of pop culture and cover many genres. The initiative also includes cooperations with Peppermint Anime to optimize the selection of series with a strong fan base, as Patrick Keller, Managing Director of Peppermint Anime, emphasizes.

The influence of streaming services

The increasing popularity of anime is due, among other things, to the influence of streaming services such as Netflix and Crunchyroll, which have made it easier to access Japanese animation series. According to The manga magazine is the boom in the anime industry, which is supported by technological developments. Artificial intelligence and digital media, for example, enable better translations and high -quality streaming.

These technical progress has led to anime appealing to an international audience and supporting new and established artists. The large number of available series and personalized recommendations through subscriptions offer viewers an enriched experience and promote fan culture via virtual platforms.

Overall, the new Deluxe Music program shows how traditional media channels adapt to the changing preferences of the audience. The integration of anime into the broadcast format is a clear sign of the growing importance of this culture form, which is becoming increasingly relevant to younger target groups.