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Germany vs. Sweden: EM 2025 in an exciting battle for the title!
On July 12, 2025, Germany will play against Sweden at the European Championship 2025. Current information and live ticker here.
Germany vs. Sweden: EM 2025 in an exciting battle for the title!
Today, July 12, 2025, everything in Cologne is about the upcoming football highlight: Germany will meet Sweden in the European Championship quarter-finals. The anticipation of the top game is palpable in the city. Not only are the fans preparing for the event, but the economy is also taking an interesting look at the developments in digital marketing, which are of great importance this year.
The marketing environment in 2025 will be characterized by dynamic change, which will be driven in particular by the influence of artificial intelligence (AI). Loud Statista AI is considered one of the most important tools for personalized advertising. Companies must adapt more flexibly to a fragmented media landscape that combines traditional television and digital media.
The digital change in marketing
Marketing strategies are increasingly relying on content creation, influencer marketing and streaming. The importance of influencers cannot be overstated. Loud Digital Silk The rising global economy in the area of influencer marketing shows that almost 20 billion US dollars have already been invested in this area in 2024, with growth of over 2 billion US dollars in 2025.
Such a focus on digital channels can also be seen in advertising spending. Global digital advertising spending is expected to reach $870.85 billion by 2027. In the US, the digital advertising market will grow to $324.9 billion by 2025. 81% of global advertising spending could come from digital sources by 2030. The increasing use of social media is helping companies significantly increase their visibility and sales.
Personalization and efficient advertising strategies
The fusion of AI and marketing opens up new opportunities for optimizing advertising messages that are precisely tailored to the needs and interests of consumers. 71% of consumers prefer to see advertising targeted to their interests, highlighting the success of targeted campaigns. Additionally, social media advertisements have an astonishing impact: 76% of people have purchased a product after coming into contact with a social media advertisement.
Retail media is also becoming more important, not least due to the growth of e-commerce and the better availability of purchase data. Advertising based on consumers' purchase history has the potential to effectively reach them at different stages of their purchasing decision. 78% of media agencies show increasing expectations of the importance of this form of advertising in the coming years.
Another interesting aspect is that technology and electronics companies conduct 87.1% of their advertising activities digitally. This shows that the industry has already adapted well to digital change and that this could also serve as a role model for other sectors. An example of this is Google, which generated $264.59 billion in advertising revenue in 2024 alone.
How the marketing landscape will develop in the future remains exciting. The people of Cologne and the entire football fan scene can look forward to great sporting moments, while at the same time the marketing world does not stand still and is finding new ways to maximize efficiency and reach. As Germany fights to reach the semi-finals, advertisers fight for consumers' attention - the competition has many facets!