Germany vs. Sweden: EM 2025 in the exciting fight for the title!

Germany vs. Sweden: EM 2025 in the exciting fight for the title!

Deutschland - Today, on July 12, 2025, everything in Cologne revolves around the upcoming football highlight: Germany meets Sweden in the European Championship quarter-finals. The anticipation of the top game is noticeable in the city. Not only the fans are preparing for the event, but also the economy looks with an interesting view of the developments in digital marketing, which are of great importance this year.

The marketing environment 2025 is characterized by a dynamic change that is particularly promoted by the influence of artificial intelligence (AI). According to Statista Ki is considered one of the most important tools for personalized advertising. Companies have to adapt more flexibly to a fragmented media landscape that combines classic television and digital media.

The digital change in marketing

The marketing strategies are increasingly relying on content creation, influencer marketing and streaming. The importance of influencers cannot be assessed highly enough. According to Digital Silk , the rising global economy in the field of influencer marketing shows that almost 20 billion US dollars were invested in this area in 2024 with growth by over two billion US dollars in the year 2025.

Such a focus on digital channels can also be seen in the spending on advertising. The global expenditure for digital advertising is to reach $ 870.85 billion by 2027. In the United States, digital advertising market will grow to $ 324.9 billion by 2025. 81% of global advertising expenditure could come from digital sources by 2030. The increasing use of social media helps companies significantly increase their visibility and sales figures.

personalization and efficient advertising strategies

The fusion of AI and marketing opens up new opportunities to optimize advertising messages that are precisely tailored to the needs and interests of consumers. 71% of consumers prefer to see advertising that is geared towards their interests, which underlines the success of targeted campaigns. In addition, advertisements on social media have an amazing influence: 76% of people have acquired a product after contact with social media advertising.

Retail Media is also becoming more important, which is not least related to the growth of e-commerce and the better availability of purchase data. Advertising that is based on the consumer's department has the potential to effectively achieve them in different phases of their purchase decision. 78% of Media agencies show an increasing expectation of the importance of this form of advertising in the coming years.

Another interesting aspect is that technology and electronics companies digitally process 87.1% of their advertising activities. This shows that the industry has already adjusted well to digital change and that this could also have a role model function for other sectors. Google, which generated $ 264.59 billion in advertising revenue in 2024.

How the marketing landscape will develop in the future remains exciting. The Cologne and the entire football fan scene can look forward to great sporting moments, while at the same time the marketing world is not standing still and is breaking new ground to maximize efficiency and reach. While Germany is fighting to move into the semi -finals, advertisers fight for the attention of consumers - the competition has many facets!