Neustrelitz’s Second View” wins the award for sustainable fashion!

Neustrelitz’s Second View” wins the award for sustainable fashion!

Cologne has a new highlight in the area of ​​sustainable fashion: the second-hand store “Zweite Blick”. The founder Michaela Seliga not only fulfilled a dream with her shop, but also caused a sensation in the “Success Area Old Town” competition. She was awarded first prize in the “Start-up” category Northern Courier reported. Seliga, who has her roots in Neustrelitz, brings decades of experience in the fashion industry and opened her shop in November 2023. She has now left her time in the West, where she worked as a store manager, among other things, behind her and has returned with a clear vision.

“Second View” stands out with its range of high-quality second-hand goods. The jury praised the connection between fashion, history, style and sustainability that can be felt in Seliga's concept. Their hand-picked individual pieces and creative events, such as fashion shows and upcycling workshops, contribute to the revitalization of the district. Similar to elevating second-hand fashion as a sustainable alternative to fast fashion, Seliga also ensures that their products are environmentally friendly and ethically sourced. The increasing popularity of second-hand fashion, especially among younger buyers, is also reflected in their store, which celebrates the diversity and exclusivity of fashion. According to the site now-nachhaltig.de Buying used clothing not only offers individual styles, but also a valuable contribution to environmental protection.

Celebrations are coming up

On November 1st, Seliga plans to celebrate her two-year-old business with an opening that is sure to attract many guests. There are many creative activities to inspire the local community. Their store hours during this special month are Monday to Friday from 10 a.m. to 5 p.m. There will also be a grand opening party with live music on November 4th, which offers a perfect opportunity to immerse yourself in the world of second-hand shopping.

Seliga also aims to raise awareness of sustainable alternatives in fashion. “We want to use resources better, reduce waste and thus make an active contribution to environmental protection,” is how she describes her concern. Her success is not only a reason for joy for herself, but also an enrichment for the entire neighborhood and a step in the right direction for the future of the fashion world.

Community and engagement

The entrepreneurial commitment is supported by the “Stadtmagneten” association, which was also awarded a special prize. The association's initiatives, such as dance parties and wine festivals, promote community and strengthen social interaction in the city center. CEO André Michalk emphasized the importance of entrepreneurship for revitalizing urban spaces. IHK President Krister Hennige also praised these activities and underlined their contribution to the revitalization of inner cities, which are now more in demand than ever.

In summary, “Second View” is a shining example of how local stores can bring about a positive change in consumer behavior by combining both style and sustainability. All the more reason to celebrate the opening and support this initiative!