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Italian fashion meets Wismar: Sylvia Bedrich's new fashion store opens!
On September 25th, 2023, Sylvia Bedrich will open a fashion store with Italian fashion in Wismar. Discover weekly collections!
Italian fashion meets Wismar: Sylvia Bedrich's new fashion store opens!
A touch of Italy is now blowing through Wismar's old town: Sylvia Bedrich opened her new fashion store at Dankwartstrasse 15 on September 25, 2023. Customers and fashion-conscious men can discover a seductive selection of Italian clothing on 80 square meters. From stylish coats to casual shirts to elegant blouses - you'll find something suitable for every occasion here.
The store is not only a place to shop, but also to relax. With a converted white Vespa as an eye-catcher in the sales room, Bedrich creates an inviting atmosphere that whets the appetite for fashion and Italian flair. "Here, the feeling for the fabrics is much more important than buying online. Many women prefer to try things on and appreciate the advice on site," says the business owner.
Italian fashion in the heart of Wismar
Sylvia Bedrich is a franchisee of the Hamburg fashion company Aust Fashion and manages the first Aust Fashion branch in northwest Mecklenburg. The company is dedicated to Italian fashion style and supplies its boutiques weekly with new collections consisting of “Collezione d’Italia” – a true feast for the senses. With trousers, shirts, coats and blouses in sizes XS to XL, everyone gets their money's worth.
Aust Fashion, founded in 1968, now has 50 stores in Germany and Austria. The brand not only guarantees fashion highlights, but also a special shopping experience. “We want our customers to relax and enjoy life while shopping,” explains Bedrich. Cappuccino and espresso are available in their shops to turn your shopping trip into a little Italian break.
A look beyond the shops
Bedrich is no stranger to the district, where she organized the first trade fair for women in Neukloster this year - an event that attracted a lot of interest with 52 exhibitors. Her success suggests that she has a good knack for fashion and organization. She is convinced that the combination of quality, style and personal advice clearly underlines the advantages of stationary retail.
In order to anchor her inspiration and the Italian attitude to life in the Wismar fashion scene, Sylvia Bedrich relies on close contacts with manufacturers and a network via the B2B marketplace ItalianModa goes out. This platform not only offers support for the representation of Italian fashion companies, but also the opportunity to gain valuable experience and make new business contacts.
The opening hours of the new fashion store in Wismar are Monday to Friday from 10 a.m. to 6 p.m. and Saturdays until 2 p.m. Here all fashion enthusiasts can succumb to the Italian flair and convince themselves of the quality and variety of the collections on offer.