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Ostseebad Binz: Germany's most popular small town for tourists!
Mecklenburg-Western Pomerania, Baltic Sea resort of Binz, most popular small town: Tourism study by “Kommunal” shows economic strengths.
Ostseebad Binz: Germany's most popular small town for tourists!
The Baltic Sea resort of Binz on the island of Rügen has established itself as a true pearl for tourists and is now officially named Germany's most popular small town for tourism operations. A current study from the magazine Municipal took a close look at small towns with a population of between 1,000 and 10,000. Binz excels in all categories. From the number of accommodation establishments to the guest bed capacity - the city is well positioned in every respect.
What makes Binz so special? In addition to an excellent tourist infrastructure and a high number of accommodation options, the economic stability ensures that holidaymakers like to stay here. The kilometer-long sandy beach promenade, coupled with historic resort architecture, attracts numerous guests every year who enjoy the charm of the Baltic Sea resort.
Tourism boom in Germany
Tourism is booming in Germany. Loud Statista the accommodation industry recorded record numbers in the first half of 2025. Over 37 million arrivals were counted in 2024, which brought Germany tenth place in the global ranking of tourism countries. Sales have also skyrocketed - from 33.7 billion euros last year to an impressive 38.7 billion euros.
The tourism sector contributes a remarkable 420 billion euros to the German economy. What is particularly noteworthy is that in a European comparison, Germany is the country with the most travel after Spain. The majority of international guests come from other European countries, which shows that Germany remains a popular destination for many travelers.
Conclusion: A success story
In summary, Binz is not only an excellent example of the successful combination of tourist attraction and economic development, but also a sign of the flourishing tourism sector in Germany. The increasing number of visitors and the positive economic development could be an incentive for other small towns to renew themselves and improve their tourist offerings. It will be exciting to see how the tourism landscape will develop in the coming years. Binz definitely has a good knack for attracting holidaymakers and ensuring that they can't stop being amazed!