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HanseYachts: Decline in sales and threatened layoffs in Greifswald!
HanseYachts AG in Greifswald records a decline in sales and announces short-time work, affecting 200 jobs.
HanseYachts: Decline in sales and threatened layoffs in Greifswald!
HanseYachts AG has had a challenging first half of 2025. Loud NDR Sales by June 2025 will amount to around 77 million euros, which corresponds to a decrease of around 15 percent compared to the previous year. CEO Hanjo Runde describes the international market environment as uncertain and demand in the global yacht market as subdued. Despite these setbacks, the company recorded a profit before interest, taxes, depreciation and amortization of around one million euros, which represents progress compared to the loss of over one million euros the previous year.
Amid these developments, HanseYachts announced in May that it would be laying off around 200 employees at its Greifswald location, while a further 160 jobs would also be eliminated in Poland. In order to deal with the tense situation, some employees have gone on short-time work, as the IG Metall union reports. This short-time work applies from mid-July to the end of August and is intended to help secure jobs due to the difficult order situation. After August, a new works agreement will be necessary to assess the situation and take further measures if necessary.
Economic framework conditions
The difficulties in the market are not solely attributable to the company, but reflect general trends in the industry. The yachting market, which was worth $12 billion in 2023, is expected to grow at a CAGR of 7 percent through 2032. But despite growing demand due to rising incomes and an increasing interest in leisure activities, the challenges are diverse. Buyers often face high initial costs and the market is vulnerable to economic changes.
Loud GMI Insights the market is particularly affected by reduced demand in core markets such as the USA and Germany. HanseYachts must assert itself against such market developments in order to maintain its position as the leading manufacturer of ocean-going sailing yachts. Despite the challenges, the company's success this year shows that a positive trend can be seen, albeit on a small scale.
Social responsibility and future outlook
In order to mitigate the effects of the layoffs, the works council approved a social plan. Severance payments are based on length of service, monthly salary and a higher factor imposed by the union. These measures are intended to ensure that employees who have to leave the company are not left completely without support.
A look into the future shows that HanseYachts is in a restructuring phase. With a planned change in the ownership structure, in which shares from Aurelius will be transferred to Andreas Müller and Hanjo Runde, the focus will be on adapting to changing market conditions. The company is at a crucial turning point where strategic decisions are of great importance.
It remains exciting to see how developments in the yacht market and internal company adjustments will affect the future of HanseYachts. In this dynamic industry, it is essential to find the right course in order to survive in international competition.