Munich in the spending rush: online shopping makes you expensive!

Munich in the spending rush: online shopping makes you expensive!

Berlin, Deutschland - The latest results of a survey show how different the financial expenditure in the largest German cities. According to an investigation by the Northerner company, which was carried out in six major cities, the Munichers spend an average of 105.14 euros per month for their bad habits. This is mainly due to the online shopping, which 26.4 % of Munich as the greatest financial burden. In comparison, the Berliners spend the most with an average of EUR 113.42 per month, followed by Hamburg (101.90 euros) and Frankfurt (101.51 euros) and Stuttgart (101.47 euros).

The survey was carried out under 1000 Germans and shows that the expenses for such habits vary greatly from city to city. While online shopping in Munich and Stuttgart is the highest financial burden, it is smoking in Cologne (28.2 %). In Hamburg, on the other hand, 17.3 % of the expenditure on Fast Food. Overall, this leads to regional differences in spending habits.

online shopping as a trend

Another aspect based on the survey is the changed shopping behavior of the Germans, especially since Corona pandemic. A YouGov survey shows that 51 % of German online shopping prefer and 69 % find the process easier. This tendency can also be seen in other countries, where, for example, 64 % of consumers worldwide shop their food. In Germany, on the other hand, the number for inpatient food purchasing from 71 % in 2022 has dropped to 67 % in 2023.

The changes in shopping habits cannot only be observed in Germany. A similar trend is recorded in countries such as Italy and Poland, with the proportion of consumers who buy food offline. This illustrates an increasing acceptance of online trading, which is also becoming more important in less pronounced markets.

The future of shopping