Hard cuts at Lloyd: 38 terminations in Sulingen!

Hard cuts at Lloyd: 38 terminations in Sulingen!

Sulingen, Deutschland - The Lloyd Lifestyle GmbH, based in Sulingen, faces significant changes after 38 employees recently received dismissals. This measure was announced in a company meeting in March 2025, with the Sulingen location remaining despite the layoffs. Most recently, 260 employees worked there after production was discontinued in the summer of 2020. Nationwide, around 490 people are active for the company. The areas concerned are prototype production, technical elaboration, administration and sales, with prototype production being completely dissolved. A social plan was developed in cooperation with the works council to support the employees concerned.

In a tense market environment, the realignment of the company has become necessary. The managing director Andreas Schaller is optimistic and speaks of a turnaround, even if in 2025 is considered challenging. Changes in the market conditions and an increased trend towards sneakers have required these restructuring measures. The focus of sneaker production will in future be relocated exclusively to Asian space. Despite these challenges, the company sees opportunities for creating new jobs in the future.

Review and brand strategy

As part of the takeover by Arklyz AG, Lloyd was renovated in Lloyd Lifestyle GmbH in October 2024. The subsidiary, previously known as Lloyd Shoes Retail GmbH, is now called Lloyd Lifestyle Retail GmbH. The aim of this realignment is to further develop the company strategically and to expand it into a comprehensive lifestyle brand that offers a broader offer beyond shoes. The ownership, the personnel structure and the organizational structure remain unchanged. Param Singh, owner and CEO of Arklyz AG, shares the vision of establishing Lloyd as the world's leading lifestyle brand.

This restructuring could also be an advantage in a positive market environment. The global shoe market is expected to achieve sales of € 456.08 billion in 2025, with an annual growth of 3.58% by 2030. Boots represent the largest market segment, followed by sneakers and other shoe categories. In view of a growing demand for sustainable and ecological shoes, Lloyd could benefit from these current trends.

market conditions and future prospects

With a per capita turnover of around € 58.38 in the shoe market, which is expected to be reached in 2025, the industry is faced with numerous challenges and opportunities. The online sales share in the shoe segment is estimated at 28.6%, which underlines the relevance of digital sales strategies. Despite the layoffs, the company relies on an expansion to the leisure area and is in discussions with license partners to break new ground in the clothing segment. Products outside of shoes now make up around 40% of total sales, which further drives the diversification of the brand.

The entire development could help Lloyd Lifestyle GmbH to adapt to the changing market conditions and to position itself as a solid brand in the shoe and lifestyle industry.

Further information and current developments can be found at Kreiszeitung , fashionunited and Statista .