Nutella with peanuts: Does the new variety also come to Germany?
Nutella with peanuts: Does the new variety also come to Germany?
Chicago, USA - ferrero recently announced a new variety of the popular spread Nutella, which is called "Nutella Peanut" in the name "Nutella Peanut". This innovative variation, which impresses with the combination of creamy Nutella and the taste of roasted peanuts, will initially be available in the USA and Canada from spring 2026. The presentation took place on the "Sweets & Snacks Expo" in Chicago in May 2025 and marked the first taste in over 60 years. This feedback on the market development shows the advancing dynamics of Ferrero in the North American market, such as
The reactions to the announcement of the new variety are shared. Some users show impatience and anticipation, while others are skeptical and are already considering how to import the product if it is not offered in Germany. The first testers in Germany have already tried the new flavors. One of them describes the special taste as a "peanut with a little cocoa", which illustrates the deviation from the classic Nutella taste, like merkur.de determined. Furthermore, Ferrero plans to take a closer look at how different food trends develop. The global market for peanut butter shows promising growth rates: Experts estimate that the market value of $ 4.77 billion could grow to $ 7.19 billion in 2021 to 2029, based on the increasing trend towards healthy snacks and change requests in the eating behavior of consumers. These trends are not only noticeable in North America, but also internationally, what Databridgemarketreearch.com
The challenges in the market do not fail to materialize, in particular the discussion about the use of palm oil and the effects on health, which have already led to legal disputes in the United States in the past. Nevertheless, it remains to be seen how the new "Nutella Peanut" variety will arrive among consumers, especially in a market that increasingly pays attention to ingredients and nutrient content. reactions and market prospects
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