Grandma Grete makes Burger King laugh: The double fold is here!

Grandma Grete makes Burger King laugh: The double fold is here!

Troisdorf, Deutschland - Grandma Grete from Troisdorf announced a surprise for her followers in a Tikok video: While she tested the Burger King restaurant in front of the camera, she confessed that she would rather go to McDonald’s. This made Burger King to devote her own burger to her, the "doubles". This creative marketing was celebrated by the fast food chain as a kind of homage to the so-called gran fluencer and caused a sensation on social media. ksta.de reports .

Grandma Grete has been active on Tikkok for several years and has developed a loyal support for over 11,000 followers on Instagram in the community. She sometimes operates her profile herself, while her son is also active behind the scenes. At the beginning of their social media career, the family and pet surface was the focus. But gradually the focus was on their honest meal reviews, in which they tested a variety of dishes, including pudding, veggie-burger, kebab and hunter schnitzel.

Burger campaign and their judgment

In a post about the "Doppel Mippen", Grandma said openly about her food tasting of the double whopper. Despite small difficulties in the pronunciation of the name, her judgment about the burger was positive: "I don't like it badly, I have to say honestly. Much bigger than the others from McDonald’s." Nevertheless, she decided overall to give McDonald’s the first step. Her videos about Burger King became viral and achieved over a hundred thousand views, which caused the fast food chain to react to her post and announced that the double whopper was renamed "Double Mippen" for a day.

elâ Winnefeld, Senior Manager Digital Marketing at Burger King Germany, praised Grete for her authenticity in this context. This campaign was not only seen as a thank you for your support, but also as a way to strengthen the brand. This campaign is also the first large advertising partnership between Grete Grete and shows its growing importance in the field of influencer marketing. HORIZONT.net explains .

The gran fluencer in the trend

Grandma Grete is known to tackle various topics, from Churros to Wasabi nuts to her preference for Death Metal. The fast food industry has increasingly recognized how important this type of influencer is because it appeals to its own target group and builds up authentic relationships with its followers. Such partnerships, such as those between Burger King and Grandma Grete, illustrate how brands find creative ways to reach younger consumers and at the same time preserve traditional values.

For more information about this exciting marketing strategy, you will find a comprehensive analysis here: um.edu.mt/library .