Podcasts in Germany: top trends and the most popular formats 2025!

Podcasts in Germany: top trends and the most popular formats 2025!

Deutschland - On June 13, 2025, the podcast landscape in Germany will be varied and diverse. Popular topics range from science and news to films to gaming and social trends. Current rankings on iTunes and Spotify offer an overview of the most popular podcasts in the country. Loud Remszeitung lead the iTunes podcast charts the following formats:

• 1. The Peter Thiel Story
• 2. Murder lust
• 3. Apocalypse & filter coffee
• 4. Ronzheimer
• 5. Location of the nation
• 6. Kaulitz Hills - mustard from Hollywood
• 7. Murder on ex
• 8. Mixed hack
• 9. What now?
• 10. Hotel Matze

In the Spotify Podcast Charts, however, the following titles dominate:

• 1. Mixed hack
• 2. Murder lust
• 3. Kaulitz Hills - mustard from Hollywood
• 4. Spotify Presents
• 5. Murder on ex
• 6. Festive & fluffy
• 7. Lanz & Precht
• 8. Baywatch Berlin
• 9. Dick & Doof
• 10. Distribution - with Dominik & Kevin

ranking lists and range measurement

While iTunes in Germany represents the most used platform for podcasts, the charts are updated several times a day. However, the exact functioning of the iTunes charts is mysterious; Rankings could create a mixture of subscribers, calls, reviews and downloads. Interestingly, there are no uniform Standards in Germany for the range measurement of podcasts, in contrast to the USA, where the Iab-Standard . This was initiated by the Interactive Advertising Bureau in order to achieve a comparability of the ranges.

As part of this standard, well -known companies such as Audible, Libsyn, Midoll Media, Podtrac and Nielsen have joined. This could also have positive effects on the podcast industry in Germany that is still looking for uniform measurement methods.

growth of the podcast advertising market

A look across the national borders shows that podcast advertising in the United States generated sales over $ 1 billion in 2021 for the first time, with an increase to $ 1.4 billion, such as Podcast Advertising Playbook reported. This growth of 72% exceeded the total level of internet advertising, which only increased by 35%. Factors such as a growing user base, various content and increased advertising spending on existing and new advertisers contribute to this success.

The forecasts show another significant growth, with an targeted turnover of $ 4.2 billion in the next three years. The top industries that invest in podcast advertising are financial services, direct-to-consumer brands as well as art, entertainment and media. The increasing use of dynamic ads also increases the efficiency of advertising in podcasts.

Overall, the podcast market in Germany and worldwide is on a promising growth path, whereby both the demand for content and investments in advertising measures continue to increase.