Tourism surprise: Harz is booming challenges despite Saxony-Anhalt!

Tourism surprise: Harz is booming challenges despite Saxony-Anhalt!

Sachsen-Anhalt, Deutschland - Tourism in Saxony-Anhalt shows positive tendencies in 2025, which indicate growing popularity among travel enthusiasts. In the first quarter, the sector recorded interesting growth that have some very enjoyable statistics.

in April 2025, according to dubisthalle.de , around 282,800 guest arrangements and almost 706,900 overnight stays were registered in the accommodation companies. This corresponds to an increase of 5.2 percent in the guest arrivals and even 7.8 percent in the overnight stays compared to April 2024. A reason to be happy to be noted that 93.3 percent of the guests came from Germany and that the figures are positive in both guest arrivals (+4.6 %) and in the overnight stays (+8.2 %).

trend towards more stays

In addition, visitors are increasingly drawn to the Harz and the surrounding regions, where an increase of 12.5 percent could be recorded in the guest arrivals and 17.0 percent in the overnight stays. These developments show that despite its rare mention, the Harz has conquered a permanent place in the focus of the holiday regions of the Federal Republic. While Saxony-Anhalt is considered a less popular holiday destination in the federal comparison, mdr.de at least 3.4 million overnight guests in 202, with 3.1 million from Germany.

The occupancy of the accommodation companies in 2024 was 32 percent, lower than the federal average of 37.9 percent. It is particularly noteworthy that Saxony-Anhalt has the third lowest number of star hotels in Germany and does not own a single five-star hotel.

regional highlights

Which regions show the best performance? In addition to the resin, Anhalt-Wittenberg also stings with 7.2 percent more guest arrivals and halls, Saale, Unstrut with a small increase of 2.6 percent. Construction sites, on the other hand, seem to be in Magdeburg, Elbe-Börde-Heide, where the guest arrivals decreased by 1.7 percent.

At the height of the tourism period, campsites and holiday apartments are very popular, which shows up in the movements with growth of 54.7 percent and 48.5 percent in guest information. A fact that indicates the increased demand for natural holiday options.

A look into the future

No matter how the numbers will develop, it remains exciting to see whether Saxony-Anhalt can attract even more vacationers during the coming summer vacation. The fascination of the seven UNESCO World Heritage Sites in the country, the adventurous nature of the Harz and the cultural offer at least give rise to hope. The clear trend is also that in 2025 not only increases demand, but also developing the possibilities for vacationers and the economy inside.

Overall, the signs for Saxony-Anhalt in tourism are on growth. The combination of calm in nature and cultural highlights is welcome to attract even more visitors. The coming months could be decisive for whether the country can position itself as an attractive travel destination in the long term.

As the number of accommodation statistics show for the entire period from January to April, the guest arrivals with 842,000 and 2,060,000 overnight stays develop slightly compared to the previous year. Nevertheless, there will be hope for better utilization and a growing number of tourists in the coming years, after all, Saxony-Anhalt has a lot to offer!