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Historic purchase: Harz secures Brockenkuppe for tourism offensive!
Harz district acquires Brockenkuppe for 3.5 million euros, plans tourist upgrade and new Hard Rock Café.
Historic purchase: Harz secures Brockenkuppe for tourism offensive!
A significant step for the Harz: The Harz district has acquired the legendary Brockenkuppe for around 3.5 million euros. This package includes not only the well-known Brocken Tower, but also the tourist hall and the weather house. The purchase agreement was signed on June 12, 2025 and ownership will officially transfer to the county on July 1, 2025. District Administrator Thomas Balcerowski (CDU) described this day as “historic” and sees great opportunities for the tourism upgrading of the region. “The focus is on securing public property and increasing the attractiveness of the Brocken,” he explains. According to [ Allgemeinebauzeitung.de](https:// Allgemeinebauzeitung.de/abz/brockenuebernahme-im-harz-kreis-kauft-bergspitze-fuer-tourismusentwicklung-61579), this purchase also initiates extensive plans for tourism development.
The Brockenkuppe is seen as another driving force for tourism in the region. In recent years, the Brocken region has seen declining tourist numbers - all the more reason for those responsible to develop a new, innovative concept to stimulate visitor numbers, as reported by NDR. Ambitious plans are in the works to secure the good old narrow-gauge railway and make the Brocken an attractive travel destination again. The aim is clear: a diverse offering should create new tourist magnets and also bind existing guests to the region.
Planned improvements and new catering
The planned improvements include the expansion of a barrier-free reception area and the creation of a modern conference and event center for up to 500 people. In addition, a new multi-purpose hall for cultural events will be created. These measures aim to offer visitors an all-round improved experience and underline the desire of those responsible to put the Harz back on the map as a holiday region.
A particularly tasteful suggestion comes from Wernigerode: A restaurateur has brought up the idea of establishing a Hard Rock Café directly on the Brocken. Balcerowski thinks this idea is “cool”, but opinions in the Wanderer circle are divided. Some are skeptical as to whether a fast food restaurant at Hexentanzplatz is really a sensible addition, considering that rock music and witches don't necessarily go hand in hand.
The sales negotiations were successfully concluded with Brockenverwaltungs- und Marketings GmbH & Co. KG, a consortium. This opens up new perspectives for the region, which is considered one of the symbols of German reunification. Upgrading the Brocken could not only boost tourism, but also strengthen the local economy. The district remains optimistic and hopes that the coming development will make the Brocken an even more popular destination for hikers and nature lovers.
rundblick-niedersachsen.de continues to report on the comprehensive plans and challenges that are to be addressed together with the criticized declining number of tourists. It will be exciting to see how developments in the Harz region develop in the coming years.