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New Olymp store starts in the Allee-Center Magdeburg: shirts and more!
Olymp is opening a new store in the Allee-Center Magdeburg on October 13, 2025, expanding the network and strengthening retail.
New Olymp store starts in the Allee-Center Magdeburg: shirts and more!
There is great excitement in Magdeburg, because on Thursday Olymp Bezner KG is opening a new store in the Allee-Center. With a sales area of around 112 square meters, the company would like to further expand its store network in Germany and at the same time strengthen the connection to its trading partners. This reports FashionUnited.
The new shop offers a wide selection of shirts, casual clothing and accessories. The design is also interesting: The rooms follow Blocher Partners' current shopfitting concept, which is intended to create a modern and inviting atmosphere. “We see stationary stores as an important point of contact between our brands and the target groups,” explains Kai Graf, Chief Sales Officer of Olymp, and emphasizes that Magdeburg is viewed as an attractive location for the new opening.
Retail growth
The DACH region, consisting of Germany, Austria and Switzerland, remains an important marketplace for retail companies. According to Ecommerce Germany shows that Germany recorded online sales of around 80.6 billion euros in 2024, and forecasts for 2025 call for growth of 2.5%. The demand for quality and sustainable products, especially in Austria and Switzerland, is also high.
Although the e-commerce sector in the DACH region is showing signs of market saturation, it remains strong with a stable share of around 10% of retail. This area continues to be shaped by technological innovations and changing consumer behavior, which particularly affects stationary retail such as the new Olymp store in Magdeburg.
Brand diversity and digital strategies
The variety of brands in the DACH region is impressive. The top retailers include OBI, Deichmann and Billa, all of which place a strong focus on customer satisfaction and innovative digital strategies. This is reflected in the continuous expansion of their online presence and in adapting to the needs of consumers. For example, more and more retailers are relying on mobile commerce and social shopping platforms.
A table of the top retailers in the DACH region shows this exciting development:
| Place | Pursue | category |
|---|---|---|
| 1 | OBI building and DIY stores Systemzentrale GmbH | Do-it-yourself and home improvement stores |
| 2 | Deichmann SE | Shoe trade |
| 3 | Billa Aktiengesellschaft | Supermarkets and groceries |
The future of retail will be strongly influenced by the combination of stationary and digital shopping. Consumers not only expect retailers to provide a seamless shopping experience, but also fast delivery options. Loud IQ Market New technologies and the implementation of artificial intelligence (AI) are setting new standards to create personalized offers and improve business processes.
The reopening of the Olymp store in Magdeburg is not only a sign of the company's growth, but also an exciting development in the dynamic retail environment of the DACH region.