Aldi launches loyalty program: saving made easy for all customers!

Aldi launches loyalty program: saving made easy for all customers!

Supermarket chain Aldi is currently in the spotlight with two exciting offers that focus on the shopping habits of customers in Germany and beyond. While the company is testing a new loyalty program in Belgium, an attractive Thanksgiving meal bundle is causing a stir in the USA.

Aldi Nord launched an innovative loyalty program in Belgium this summer, which the industry is keenly watching. Customers have the opportunity to collect points via the Aldi app and redeem them for products or shopping vouchers. For every purchase of 40 cents, users receive one point, making collecting an exciting challenge. The app regularly offers “challenges”, such as the campaign in October, in which 100 euros had to be spent in order to receive 1,000 extra points. These advantages encourage loyal customers and also create a playful aspect when shopping, which is very popular in today's fast-moving times. The loyalty program could serve as a model for expansion into other countries, which represents a strategic future perspective for Aldi. In addition, the app makes it possible to create shopping lists and exchange branded products for the cost-effective Aldi own brands. When switching from Coca-Cola to River Cola, you can save up to 71 percent - a real win for the consumer's wallet!

A feast at a bargain price

While Aldi Nord relies on loyalty, Aldi in the USA has come up with a special offer: a Thanksgiving meal bundle for just $40 that is enough for 10 people is very popular. The bundle includes 21 products in total and includes 11 different dishes, including a whole turkey, gravy, mashed potatoes and even pumpkin pie. Available both in-store and online, this convenient solution offers a great way to enjoy a feast at an affordable price.

The testers of this bundle were enthusiastic and found the price-performance ratio to be very good. During a test meal for 11 people, there was even some leftover - each guest received an average of around 1.3 pounds of turkey. Preparing the dishes required small additions from one's own pantry, which makes the offering even more attractive. The bundle will be available until Christmas Eve and will feature a red tag for “more savings,” further enticing customers. The ability to prepare a festive meal without much effort is a real advantage in the stressful run-up to Christmas.

Aldi on course for growth

Aldi, founded in 1946 by Karl and Theo Albrecht in Essen and split into Aldi Nord and Aldi Süd in 1960, now operates over 13,000 branches worldwide in 18 countries with more than 230,000 employees and achieves sales of over 34 billion euros. These impressive figures show that the company is on a continuous growth path and has its finger on the pulse of the times. The loyalty program in Belgium and the flexible holiday offers in the USA could help to further consolidate its market position.

It remains exciting to see whether the loyalty program will also prove successful in other countries and whether Aldi can continue to offer creative solutions for price-conscious households.

For more details on the new offers and Aldi's history, please visit the full reports from chip and USA Today.