Ex-football professional de Zeeuws Modemarkt Balr. Register bankruptcy!

Ex-football professional de Zeeuws Modemarkt Balr. Register bankruptcy!

In the heart of the fashion world, an unfortunate setback is currently occurring: the luxury lifestyle brand Balr, which was launched in 2013 by the former Dutch international Demy de Zeeuw, Juul Manders and Ralph de Geus, has filed for bankruptcy. As Chip reports, the company has been faced with falling sales figures and financial challenges in recent years.

Demy de Zeeuw, known for his season at clubs like Ajax Amsterdam and Az Alkmaar, has with Balr. transferred the glamor of professional football to the fashion world. In addition to clothing, the brand also offered shoes, perfumes and even bicycles, but the corona -related debt burden turned out to be too serious. Managing Director Juul Manders said that all conceivable measures were taken to avoid bankruptcy, but the economic pressure was ultimately too high.

The effects of bankruptcy

About 45 employees now have to worry about their jobs. Balr. operates two physical business - one in Roosendaal (Netherlands) and another in Maasmechelen (Belgium) - and an online shop. However, the future of these sales facilities is uncertain. Customers are currently encouraged to obtain information on their orders via official channels and, if necessary, to check their payment methods. Tips on withdrawal and cancellation rights were also published to be available to the affected buyer: inside.

The bankruptcy of Balr. Is just one of many that has affected the fashion industry in recent years. According to Fr fight numerous brands with stagnating success and increasing competition. Especially during pandemic, when business had to be closed, many companies were faced with considerable loss of sales.

market trends and consumer behavior

In the broader perspective, an analysis from 2023 shows that the fashion industry in Germany has experienced a slow recovery. Sales climbed to over 38 billion euros, with trousers being the highest sales group. At the same time, a noticeable trend towards sustainability can be observed: consumers are willing to spend more for sustainable fashion, and the market for second -hand clothing is growing. Likewise, Statista Sources from an increase in sales of second -hand clothing to over 11 percent.

The current challenges of Balr. So are not only an individual problem, but also reflect the greater difficulties with which the entire fashion industry fights. It remains to be seen how the situation will develop and whether Balr. may find a way to free yourself from this crisis.