Shock for pregnant women: Seraphine reports bankruptcy after 23 years!

Shock for pregnant women: Seraphine reports bankruptcy after 23 years!

The British Meadow Modemark Seraphine has surprisingly filed for bankruptcy, which shock many customers and fashion enthusiasts. The brand, founded in 2002 by the French designer Cecile Reinaud, was known for her elegant pregnancy clothing and enjoyed great popularity with prominent supporters, such as Duchess Kate. Despite this highly awareness, Seraphine was unable to turn the constant pressure on liquidity, which led to the cessation of the trade on July 7, 2023. The insolvency administrator wants to examine Wright and Chris Pole from Interpath the options for the brand and its assets.  chip.de reported.

Since April 2025, the company tried in vain to create the turn by realigning its brand identity and the introduction of fresh designer collections. A glimmer of hope for investments in spring remained without the hoped -for results. Around 95 employees have lost their jobs and the company no longer accepts new orders. On the homepage, Seraphine provides customers with the current situation, while the economic situation in the fashion industry remains dramatic.

The causes of bankruptcy

The bankruptcy of seraphine is not only an isolated case, but part of a larger trend in the fashion industry. Many brands have brought declining sales, rising costs and changed consumer behavior to the edge of the ruin. Consumers have reduced their expenses for fashion since the Corona pandemic, while the trend for online shopping has gained driving. Consumer behavior has also changed: fashion items are often no longer priority, which is significantly burdened by the liquidity of many companies. Class = "Source_2"> Nord24 adds that the closure of seraphine can also be seen as a signal for change in the fashion business.

The fashion industry is facing a turn of the time. The bankruptcy of Seraphine is another example of how the landscape changes and what challenges numerous brands currently have to master. The future of the maternity design remains uncertain, while the industry is still under pressure.