Seraphine in the crisis: British maternity design reports bankruptcy!

Seraphine in the crisis: British maternity design reports bankruptcy!

Wittenberg, Deutschland - The British maternity brand Seraphine, known for their elegant pregnancy clothing, has filed for bankruptcy. This shattering event is mainly accompanied by the company's financial difficulties, which had been fighting challenges for a long time. As chip reported, the bankruptcy application was submitted on July 19, 2025, and the company has now closed its doors after 23 years.

seraphine was launched in 2002 by the French designer Cecile Reinaud and was able to make a name for herself by supporting Princess Kate. In fact, the brand was awarded multiple awards, including the "Queen’s Award for Enterprise" in international trade. However, despite these heights, the company had to cancel its tents due to rising costs and a weak consumption mood. Insolvency administrator Will Wright and Chris Pole von Interpath are now entrusted with the examination of the options for the brand and its assets.

the slow decline

The bankruptcy was not a sudden turn, but the result of a long struggle. Since April 2025, Seraphine has tried to improve his image and introduce new designer collections to bring a breath of fresh air to the business. Unfortunately, these efforts could not avert bankruptcy. According to a report by colored Investments, which finally caused the pressure on liquidity to overflow.

The trade was hired on July 7, 2023 and most of the 95 employees had to go. In view of these difficult times, Seraphine has informed customers about their own homepage and no longer accepts new orders. Who would have thought that such a flourishing brand is now facing such a change?

a cross -trendy problem

The bankruptcy of seraphine is not the only one in the fashion industry. The German fashion market seems to be increasingly challenging, such as Fashion United . Corporate insolvencies rose by almost 25%compared to the previous year, from big names such as Esprit to small brands. This development suggests that other companies are under the same pressure and that the condition of the fashion market could further exacerbate.

seraphine, which was once very popular for their style and their demands, now shows how sensitive self -established brands have to react to economic trends. It is to be hoped that the future can bring a little light for the remaining employees and the brand itself.