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Dresden in transition: New coach Faber takes on the challenge!
Find out the latest developments in Dresden, including transfer news and data protection regulations for pure subscription models.
Dresden in transition: New coach Faber takes on the challenge!
The football world is being shaken up by a change in the 2nd Bundesliga: The young coach Markus Faber has taken over the reins at SV Dynamo Dresden. He succeeds Alexander Stern, who had to retire after a mixed season. How kicker reports, those responsible at Dynamo see great potential in Faber to help the team regain its glory.
The decision for Faber comes as no surprise as he has proven to be a talented coach in the past. His first big adventure in professional football at FSV Zwickau prepared him well for the challenge in Dresden. The club hopes that Faber will bring a breath of fresh air to the team and lead them up the table.
The context: challenges in the media landscape
While football is moving, the media world is also facing major changes. At the beginning of 2023, the Data Protection Conference (DSK) adopted new guidelines for so-called “pure subscription models”, which enable users to read content on media websites by taking out a subscription or agreeing to the processing of their data for advertising. These regulations are intended to help create more clarity in the data collection jungle dr data protection informed.
The DSK has clarified that a Pur subscription does not track user behavior, which addresses many users' concerns about tracking and personalized advertising. Users do not pay for the content itself, but rather that their data is not used for digital marketing. The decision ensures that subscribers are not worse off than users who choose advertising-based use.
Opportunities for media companies
These new requirements could also give the media industry in Germany a boost. Website operators now have the opportunity to monetize their content through a paid, tracking-free subscription. PwC highlights that the legal uncertainties that have existed for a long time are now being reduced. Companies are required to obtain precise consent for the processing of user data, especially if they plan different processing steps.
In this new environment, it will be important that media providers make their offerings transparent and give users the choice of what content and uses they consent to. The DSK guidelines could create broad acceptance for these subscription models and benefit both users and providers.
It remains to be seen whether Faber can bring a breath of fresh air to the leagues in the 2nd Bundesliga, as the new data protection guidelines promise for the media world. One thing is certain: change is in the air, and both in football and in the media landscape it will be exciting to see what the future holds.