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Erotic lingerie made of vegan leather: Mühlauer Manufaktur sets trends!
Mühlau in Saxony presents innovative erotic lingerie made from vegan leather. High demand and optimistic future for the Wonneberger factory.
Erotic lingerie made of vegan leather: Mühlauer Manufaktur sets trends!
The fashion designers Claudia and Jörn Wonneberger from Mühlau, north of Chemnitz, show how creative ideas and craftsmanship can enable a sustainable turn in the fashion industry. As is well known, they founded their factory in 2015 and offer a diverse product portfolio, ranging from erotic lingerie in lively colors to medical applications. Latest developments in their range include innovative vegan leather, a synthetic blend of polyamide, elastane and polyurethane, which combines with Coolmax material to ensure breathability. Tagesschau reports that…
But the up-and-coming manufacturer with its online shop and sales through a large erotic retailer also faces major challenges. Competition from inexpensive imported goods from the Far East makes the market unpredictable, and it is important to always work on the product range and use innovative materials.
Sustainability in fashion
In the context of the global fashion industry, the topic of sustainability is becoming increasingly important. Consumers are placing more value on environmentally friendly materials and production processes. Knowledge shows that... Conventional textile production causes enormous environmental impact, but alternative materials such as recycled polyester and organic cotton offer new possibilities. Organic cotton, for example, requires significantly less water than conventional cotton and relies on natural hygiene concepts.
The Wonnebergers have recognized the signs of the times. With a growing focus on sustainable outerwear such as jackets, they are adding to their product range while also keeping an eye on the production of thongs. Their experienced seamstresses have the necessary know-how to work with different materials and meet the highest demands.
Unique approaches to sales
The successful own brand "Wojoer", named after Jörn Wonneberger, shows that the combination of quality and creativity finds fertile ground. The high demand for their new products confirms this direction. Despite the challenges that the market brings with it, the order situation is currently good and the Wonnebergers are optimistic about the future.
A forge like hers is more than just a simple business; she actively contributes to the transformation of the fashion industry. A trend that many consumers also support by supporting local brands, appreciating second-hand options and placing value on transparency in supply chains. A healthy market requires long-term strategies and a rethink across the entire industry.
The Wonnebergers are not alone with their initiative; Other companies, like Humana, are also helping to create a better environment for all stakeholders through comprehensive products and services, from individual dental and vision insurance plans to group solutions. Humana draws attention to the fact that…
The Wonnebergers don't just keep their finger on the pulse of fashion. They challenge us all to be more conscious about fashion and its impact on the environment. Because in the end, it's not just the clothes we wear, but also the principles we stand for.