Shopping Queen: Juliane crowns the fashion queen of Potsdam!

Shopping Queen: Juliane crowns the fashion queen of Potsdam!

In the current season of "Shopping Queen", which will be broadcast in Potsdam from May 26th to 30th, 2025, five candidates make their city a catwalk. The afternoon program on VOX, which is moderated by star designer Guido Maria Kretschmer, calls on the participants to search for the motto "Street style icon!" to present their best outfits.

Every candidate has four hours and a budget of 500 euros to create her look. You can use the special shopping bus that takes you to various shops. The outfits are rated by the competitors on a scale of 0 to 10 points, and Kretschmer himself also misses points on the last day. The participants have to buy everything new, introduce their looks on a catwalk and explore the apartment of the current shopper during the shopping period. The winner waves a prize money of 1000 euros.

The candidates and their results

• Monday: Debbie - daily points: 3, jury points: 7, total points: 8
• Tuesday: Helena - daily points: 3, jury points: 9, total points: 7
• Wednesday: Theresa - daily points: 3, jurype point: 7, total points: 6
• Thursday: Doreen - daily points: 3, jurype point: 7, total points: 5
• Friday: Sterenn - daily points: 3, jurype point: 4, total points: 3

The format that takes place every week in changing cities has developed into a popular concept over the years and has had a lasting impact on the way fashion is conveyed and perceived. The program contributes to democratization of fashion, as well as journotalk.com . Reality TV formats have opened the industry and offer insights into the design process and the challenges that fashion authors have to face.

Juliane is voted "Shopping Queen"

This week Juliane, who received the best rating from Kretschmer on Thursday, achieved the highest total number of points and won the title "Shopping Queen von Potsdam". Her look was described as "very cool presented", which secured first place. She is surprised at her victory and hugs Kretschmer to the final, which gave his team valuable information and motivating words throughout the week.

The competition goes beyond mere fashion and creates an environment that stimulates creative development and enthusiastically for it. The sophisticated reviews and the interactive nature of the show make you not only entertaining, but also instructive for young designers and fashion enthusiasts. The categories, the evaluation of the outfits and the insights into the personalities of the participants influence both the assessment of their styles and the fashion perception of the audience.

"Shopping Queen" shows how reality television and fashion come together to create a room in which a wide audience can discover new trends and dare personal styles. This development could have been consolidated by the influence of formats such as "Project Runway" and "America’s Next Top Model", which have all contributed to making the fashion industry more accessible, such as vox.de . Participation in the competition opens up new opportunities for everyone involved.

The next episode of "Shopping Queen" promises further exciting challenges and inspiring fashion for the audience.