Uncle Emma takes Mrbeast Burger to Görlitz - a new trend?

Uncle Emma takes Mrbeast Burger to Görlitz - a new trend?

Burger history is now being written in Görlitz: The snack "Uncle Emma" becomes the first provider of "MR Beast Burger" in Germany. The operators, Benjamin Vetter and Mirco Peter, are allowed to produce the popular burgers of the well -known Youtuber Mrbeast after a special approval. This happened without the usual application process, such as sächsische.de reported. According to the operators, this is an exciting option, and the curiosity of the customers is already noticeable, because they currently receive around 15 orders every day for the "MR Beast Burger".

The big special feature: the burgers are served as "smash burger", that is, they consist of pure beef hack and are pressed flat under pressure. At “Uncle Emma”, the recipe requirements of MRBeast are closely followed, but the ingredients are purchased themselves - with the exception of the cookies that are delivered directly. You can only order the burgers via the delivery area app, which could increase the rush.

expansion of the MR BAST Burger concept

But the story doesn't stop here. On Just eat TakeAway is sold throughout Virtual Food throughout Germany. The starting shot recently born with 20 locations in large cities such as Berlin, Stuttgart and Düsseldorf. The company's goal is clear: by the end of 2025 a total of 120 kitchens should be available for delivery. In addition to the popular Smash Burgers, chicken sandwiches and various fries are also on offer, at a price between 8 and 16 euros-this is below the German average price of 9.80 euros. According to Lieferando, the orders of 33% of 18-24 year olds also refer to "celebrity dishes" and thus show the growing demand for such offers.

The idea of ​​the "Ghost Kitchen" is becoming increasingly important here. These gastronomies, which rely exclusively on delivery and are often located in warehouses, won popular during the corona pandemic. Even if there was an initial great enthusiasm, experts report how "https://theweek.com/business/ghost-kitchens failing"> The Week describes that the industry has been setback in recent years-many restaurants see the ghost kitchens as a challenge that could undermine the traditional restaurant business.

criticism from the industry

The owner of the Burger snack “final stop”, Sandro Schmidt, finds a critical word. He sees the ghost kitchen model as not fair and speaks of undermining the gastronomy. This throws a light on the discussion about these new concepts, which are designed to conquer the market with cheap offers. McDonald’s and Burger King have also emphasized that they rely on the experience on site, which underlines the difference to the Ghost Kitchens.

Overall, the case of "Uncle Emma" shows that it can make sense to break new ground. The interest in Mrbeast Burger could not only be beneficial for the snack bar, but also for the entire region. It remains to be seen whether these business models can keep stable in the long term. One thing is certain: here in Görlitz it is now fried vigorously - and not only in the pan, but also in a figurative sense in the gastronomy!