Fresh Sunday rolls straight to your home - this is how it works!

Fresh Sunday rolls straight to your home - this is how it works!

In rural areas, such as the Leipzig district, bakeries often look poor. The nearest branches are far away, which makes getting to the fresh Sunday bread a bit of a challenge for many. But more and more people have discovered a practical way to have baked goods delivered directly to their home. LVZ reports that the franchise companies “My Breakfast 24” and “Morgengold Breakfast Services Leipzig” are great contact points for this wish. Both providers guarantee to deliver fresh bread rolls on Sundays by 8:30 a.m. at the latest and, thanks to the corona pandemic, enjoy a constantly growing customer base.

Nicole Wolf from Morgengold speaks of a customer increase of around 20 percent in the last 12 months. This development has motivated many users to try out the online ordering service for baked goods. Jessica Vetter from Breakfast 24 is also experiencing similar growth. Their statistics show that online food delivery services are currently booming in Germany, especially in rural regions.

Delivery services on the rise

The popularity of the providers is due not least to the practical delivery fees. Morgengold charges 1.20 euros on weekdays and 2 euros on weekends, while Breakfast 24 charges 1.29 euros and 1.99 euros, respectively. Both companies offer the option of a free trial order of four rolls. Breakfast 24 follows a special course for billing: customers receive their invoice every 14 days, and payment is made conveniently via SEPA mandate or bank transfer.

The corona pandemic has also boosted online grocery shopping in general. Loud Statista the market experienced an increase of 52% in 2020. All of these developments have meant that traditional bakeries are coming under pressure, while delivery services like the providers mentioned are developing into a promising niche.

A fragmented market

In Germany, online food trading is still a niche. Unlike in countries such as the United Kingdom or the USA, where this trade is already strongly rooted, many providers in this country are fighting for survival. An EHI study shows that market shares are highly fragmented. Innovative business models are necessary to assert oneself in the highly competitive market Trade data can be seen.

Nevertheless, the local bakeries are under high competitive pressure in cities like Leipzig, where the density of bakeries is already high. In apartment buildings, individual storage locations for bread roll deliveries are required so that customers are not disturbed. In the long term, these particular challenges could even lead to a reduction in the need for delivery services in urban areas.

With creative thinking and the right feeling for the needs of their customers, the delivery services manage to show a good hand even in these difficult times. So if you don't feel like walking to the bakery yourself, you can easily order online and have breakfast delivered to your home!