Fresh Sunday rolls right home - that's how it works!

Fresh Sunday rolls right home - that's how it works!

in rural areas such as the district of Leipzig, it often looks mau with the bakeries. The next branches are far away, which makes the way to the fresh Sunday rolls a small challenge for many. But more and more people have discovered a practical way to have the baked goods delivered directly home. lvz The franchise companies "My Breakfast 24" and "Morgengold Breakfast Services Leipzig" are large contact points for this wish. Both providers guarantee that you deliver fresh rolls on Sundays by 8:30 a.m. and enjoy a steadily growing customer base thanks to the Corona pandemic.

Nicole Wolf von Morgengold speaks of a customer increase of around 20 percent in the past 12 months. This development has motivated many users to try out the online order service for baked goods. Jessica Vetter from Breakfast 24 also recorded similar growth. Their statistics show that online food delivery services in Germany are currently booming, especially in rural regions.

delivery services in the upswing

The popularity of the providers is not least due to the practical delivery fees. Morgengold demands 1.20 euros on weekdays and 2 euros at the weekend, while breakfast has 24 euros or 1.99 euros. Both companies offer the option of freeing the trial order of four rolls. Breakfast 24 runs a special course for accounting: Customers receive their bill every 14 days, the payment is conveniently done via SEPA mandate or transfer.

Corona pandemic has also fueled online food trade. According to Statista , the market 2020 experienced an increase of 52%. All of these developments have led to traditional bakeries under pressure, while delivery services such as the providers mentioned develop into a promising niche.

a fragmented market

In Germany, online trade in food is still a niche. Unlike in countries such as the United Kingdom or the United States, where this trade is already greatly rooted, many providers in Germany are fighting for survival. An EHI study shows that the market shares are very fragmented. Innovative business models are necessary to assert yourself on the hard-fought market, as can be seen on Handy data .

Nevertheless, the local bakeries show high competitive pressure on cities like Leipzig, where the density of bakeries is already high. In apartment buildings, individual storage locations for bread deliveries are required so that customers are not disturbed. In the long term, these special challenges could even lead to the need for delivery services in urban areas.

With creative thinking and the right feeling for your customers' needs, the delivery services manage to show a good hand even in these difficult times. So if you don't feel like going to the bakery yourself, you can easily order online and have breakfast delivered to your home!