Leipzig reinvents itself: new logo and relaunch of the city website!

Leipzig reinvents itself: new logo and relaunch of the city website!

The city of Leipzig unveiled a fresh logo on November 7, 2025, which is part of an extensive relaunch of its communicative identity. The new design features a clear, white background and an optimized lion design that appears less delicate. In addition, the lettering was changed from “Leipzig” to “City of Leipzig”. City spokesman Matthias Hasberg explains that the old coat of arms, which was used for social media, no longer meets the requirements of the digital world. These changes were already on the agenda two years ago, when the budget situation was more favorable, but it remains questionable whether such a relaunch would have been carried out in the current financial environment, as MDR reports.

The heart of the redesign is the introduction of a new brand architecture that is intended to bring together urban companies under a uniform appearance. Mayor Burkhard Jung emphasizes that strong own brands such as the Gewandhaus and the Zoo retain their own identity, but are now better associated with the city. The new appearance is intended to increase the recognition value of the city and its institutions.

Insights into the relaunch

The relaunch has covered Leipzig's entire communicative presentation, including the new homepage, which is now designed to be more user-friendly. According to information, two thirds of users already access the website via mobile devices. The old website was seen as “completely out of date”, which showed an urgent need for action. 12 colors were chosen to represent the diversity of the city and make digital communication more flexible, as leipzig.de reports.

The costs for the relaunch amount to 665,000 euros and are therefore in the middle range compared to other cities. The design revision will be implemented gradually and economically, while materials that have already been created, such as flyers and brochures, will continue to be used, so that the fresh design will only be used for new releases.

The reactions of the citizens

While those responsible are praising the new appearance, there are already voices who would like to see a return to the old coat of arms. A petition calls for the revival of the classic symbol, which is, however, deemed unsuitable for modern digital presence. This ambivalence reflects the resistance that often arises when it comes to changes in a city's identity.

The relaunch, consisting of a new logo, a revised color palette, new fonts and an improved website, was carried out with the aim of strengthening the digital visibility of the city of Leipzig and facilitating communication with citizens and visitors. The new elements are now visible on leipzig.de, which could encourage the people of Cologne to take advantage of the new offers.