Beauty revolution in Großenhain: New wellness lounge opened!

Beauty revolution in Großenhain: New wellness lounge opened!

In Großenhain there is a breath of fresh air in the cosmetics sector! Sabine Weiße from “mode und mehr” has given up the business on Kirchplatz, but the business remains alive in new hands and a new concept. Oliver Bursztynowicz, who previously worked in Nossen for two years and moved to Strießen three years ago, opened the beauty wellness lounge “by Oliver”. This means that the people of Großenhain can now enjoy their beauty treatments conveniently on site.

The new lounge not only offers cosmetics, but also nail design and cosmetic foot care, which makes the offer attractive for all beauty seekers on Kirchplatz. Bursztynowicz sees no competition with other studios in Großenhain in his new salon with three treatment areas and a welcoming reception. Instead, he wants to stand out from the crowd with style and outstanding service. “I appeal to all customers, not just women,” he emphasizes, which shows that he wants to appeal to a broad customer base.

Tasteful furnishings and generous investments

Bursztynowicz invested around 11,000 euros in the high-quality redesign of his 67 square meter studio. With large-format wallpaper, golden lions and lots of wood, it creates a tasteful ambience. “At the opening there was champagne and sweets to welcome the new customers,” says the entrepreneur with a smile.

He is also optimistic about pricing. With treatments costing between 8 and 189 euros, he has paid attention to value for money in order to attract both new and repeat customers. In order to retain his customers right from the start, he is planning special offers and the use of social media for advertising. Information about the opening ceremony in the neighborhood could also be helpful, as recommended in various advice on opening a beauty salon.

Customer loyalty and the right offer

A loyal customer base is important to the profitability of the new salon. Recommendations and sophisticated marketing are essential. “I also plan to offer vouchers or discount cards for first-time customers to make it easier to get started,” Bursztynowicz continued. The target group is determined not only by gender, but also by other demographic characteristics in order to design the offer in the best possible way.

Bursztynowicz has clearly recognized the need to constantly question and, if necessary, expand the services offered, especially in relation to the local environment and competition. Ideas like waxing, facials or even special techniques like Ayurveda could make the salon special.

The people of Großenhain are happy about the smooth transition into the city center, because the church square remains a place where you can indulge yourself. With daily opening hours from 10 a.m. to 6 p.m. and the option to book an appointment by appointment, Bursztynowicz has a good chance of establishing itself in the market. If you are interested, you can visit him directly at Kirchplatz 9 in Großenhain or contact him on 017667608014.