Joey Kelly will be the new brand ambassador for Sportspar in Eilenburg!

Joey Kelly will be the new brand ambassador for Sportspar in Eilenburg!

Eilenburg, Deutschland - In Eilenburg, the online outlet Sportspar has announced an exciting innovation: Joey Kelly will return as a shop ambassador. After working for the company in 2018, the extreme athlete and former Kelly Family Star will now stir the advertising drum for the next six months. According to Lvz the company about the return of the 52-year-old, who has made a name for its participation in 50 marathons and 13 Ironman competitions and is active in adventure tours worldwide.

The Borisenko brothers, Jevgenij and Aleksandr, which Sportspar founded in 2010, are enthusiastic about the cooperation. They see themselves in the history of Joey Kelly's success, because they too have a long way behind them. From the modest beginnings in Aachen, where they started selling outfing models on Ebay, to establishing the leading provider of sportswear in Germany, they have continuously developed. Today Sportspar employs over 100 people and has blossomed into one of the most frequented online outlet shops for sporting goods.

success story of Sportspar

Sportspar is known for its attractive price offers, which include discounts of up to 82 % on sporting goods. The extensive range includes around 15,000 products ranging from football jerseys to earmits. The business strategy is based on the purchase of residual items of renowned brand manufacturers, which gives the company a unique business model. The idea of ​​buying residual items to a large extent was the first big step towards success and enabled a rapid growth thrust, according to the findings from Online dealer News .

In recent years, Sportspar has increased its turnover to around 25 million euros. In addition, the company operates web shops in countries such as Italy, Spain and Poland and even plans to open inpatient shops in the long term. In order to secure future growth, the Borisenko brothers rely on innovative marketing strategies with well-known brand ambassadors such as Thomas Häßler and Thorsten Legat.

market development in e-commerce

The development of Sportspar is as dynamic, the entire e-commerce market for Sport & Outdoor in Germany is exciting. Forecasts show that this market will grow significantly by 2029, what Statista evaluated as a significant indication of the economic change in this sector.

With these strong foundations and innovative approaches, Sportspar is optimistic about the future. The return of Joey Kelly as an ambassador not only adds a personal note, but also underlines the company's ambitious plans to continue to gain a foothold in the industry.