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Young Eilenburger takes over traditional business - Munz in new hands!
A 24-year-old from Eilenburg is taking over the Munz advertising studio, which has been operating in northern Saxony for 35 years, and is planning its expansion.
Young Eilenburger takes over traditional business - Munz in new hands!
What's going on in Eilenburg? A fresh wind is blowing through the city because 24-year-old Florian Hähnel took over the traditional Munz advertising studio on November 1st. In this established agency, which has been successfully operating in the region for 35 years, Hähnel not only relies on tried and tested, but also on innovative approaches for the future. Even as a child, he knew the agency well and brings fresh enthusiasm and creative ideas.
The Munz advertising studio, which was founded by Angela and Matthias Munz, is located at Ziegelstraße 2, Eilenburg. The focus here is on vehicle lettering, textile printing, advertising signs and outdoor advertising. Around 90 percent of customers come from the B2B sector, which shows how strongly the company is rooted in the regional economy. Reviews on Google My Business demonstrate the high level of customer service with an average rating of 4.3 out of 5.
Expanding the offering in the digital age
Florian Hähnel has had an exciting journey. After studying at the Technical University of Ilmenau, he gained experience at the Fraunhofer Institute and in marketing at DHL, where his focus was on online communication and social media. He now wants to bring this knowledge into his new role as boss and plans to expand the advertising studio's range of services to include online and web design.
At a time when artificial intelligence (AI) is gaining more and more ground in marketing, Hähnel sees the technology as supporting, but not as a replacement for creative, manual activities. “We rely on the combination of craftsmanship and technological progress,” he explains. The future of advertising will be shaped not only by technology, but also by a growing focus on sustainability and data protection, as well werbestandard.de highlighted in his report.
New customer groups and employees
Hähnel has not only intensively familiarized himself with the company's technology; He also plans to develop new customer groups and hire one or two employees. In doing so, he not only wants to adapt the agency to the needs of current customers, but also set new creative accents. “The catchment area extends to Borna and the Leipzig area, and we want to continue to be perceived as a contact point for individual advertising solutions,” says Hähnel.
His predecessors, Angela and Matthias Munz, support Hähnel in his new role and wish him much success. Their many years of experience and the stability of the business, even during the Corona period, provide a solid foundation for the future of the agency. Hähnel will certainly have a good knack for successfully leading the Munz advertising studio in this rapidly changing industry.
For anyone interested, the Munz advertising studio is open during the following opening times: Monday to Thursday from 8:00 a.m. to 5:00 p.m., on Friday until 4:00 p.m. and is closed on weekends. If you have any questions, you can reach the agency on 03423600127 or via the website munz-werbung.de.