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VW is pushing the electric start of ID.Roc and ID.Golf to 2030 – what now?
VW is postponing the market launch of the electric models ID.Roc and ID.Golf to 2030. Reason: cost pressure and weak sales figures.
VW is pushing the electric start of ID.Roc and ID.Golf to 2030 – what now?
In the last few days, Volkswagen has caused quite a stir - but not in a positive way. The car manufacturer is planning delays for the electric models ID.Roc and ID.Golf, whose market launch has now been postponed to 2030. The start date was originally planned for 2029, and earlier plans even called for 2027. This new development raises questions and the reasons are complex. High cost pressure, weak sales figures for electric cars and still open production issues give the whole thing a bitter aftertaste. News38 reports, among other things, that Volkswagen has not yet commented on the rumors.
But let's look at the effects: The combustion engine Golf could be relocated from Wolfsburg to Mexico in the future, while the ID.3 remains in Zwickau for the time being, although a relocation to Wolfsburg was also on the agenda. VW has a clear schedule that says the main factory in Wolfsburg could not be converted to electric drive until 2028 at the earliest. The decisive decisions are traditionally made by the Supervisory Board in November, and internally there are still some uncertainties regarding the planning period. In 2023 alone, CEO Oliver Blume had to continue to implement tough cost-cutting measures to reduce costs by 15 billion euros, and further savings are planned for the current year. The situation could also worsen as a result of the search for strategic partners or buyers for subsidiaries such as the Powerco battery division.
Electromobility in the global trend
But the situation in Europe doesn't look so rosy either. Sales are falling, with the overall vehicle market down 4 percent. For BEVs, this decline was as high as 6 percent. Only around 1.9 million BEVs and 860,000 PHEVs were sold in 2024. What is particularly striking is that the United Kingdom has overtaken Germany as the largest European sales market for electric vehicles, which is not least due to the support policy there. The Automotive Institute also points out that Germany can expect a decline of 10 percent in 2024 with an expected 470,000 electric vehicles.
Outlook and challenges
So what will happen next? The market for fully electric cars is in a critical transition phase and is currently heavily focused on hybrid solutions. Tesla had to record a decline in sales figures for the first time, but still remains the market leader among BEVs. Germany must take advantage of the mistakes among other manufacturers as quickly as possible in order not to lose touch. A 15 million euro cost reduction is definitely a good start, but it remains exciting to see how Volkswagen's strategy will develop in the coming months.