Pork logo: Start 2026! Consumers demand more transparency

Pork logo: Start 2026! Consumers demand more transparency

Deutschland - The introduction of a state animal husbandry logo for pork in Germany is planned for March 1, 2026. Originally, the logo, which will be present in the refrigerated counter of German supermarkets, was to be introduced on August 1, 2025. However, the date was postponed due to implementation problems in the federal states that had requested inherently inherently. The law on the introduction of the logo has been in force since August 2023 and provides for a two -year changeover period. This reports Merku .

The state logo will mark the forms of husbandry of animals in five categories, which range from "stable" (minimum legal requirements) to "organic". The logo will be designed in a rectangular, black and white form. This division does not replace the existing system of voluntary labeling by retail chains that has already been in force in 2019, which already applies to pig and beef as well as poultry. This system uses the names "posture form" and also includes five categories, but figures and colors are used here.

reactions and demands

The planned introduction of the logo is critically accompanied by various interest groups. Consumer advocates are calling for an extended transparency and pleading to extend the labeling to other animal species as well as restaurants and canteens. The German Animal Welfare Association, on the other hand, criticizes the need to extend the deadline and requires a comprehensive redesign of the law to ensure better standards for animal husbandry. These critical voices were also highlighted by SPIEGEL

The Federal Cabinet has also decided in this context, also relieves in building law for stables that apply to the redesign according to the new forms of husbandry "fresh air stable", "spout/pasture" and "organic". This enables farmers to build larger stables as long as the number of animals held remains the same.

The design of the logos