Popular Geraer Laden closes glüx feeling - what are the reasons?

Popular Geraer Laden closes glüx feeling - what are the reasons?

Heinrich-Heine-Straße, 07545 Gera, Deutschland - Today it is sad certainty: The popular shop "glüx feeling" on Heinrich-Heine-Straße in Gera has closed its goals. The official closure took place on May 28th. Dunja Franke and Katja Fuhrmann, the entrepreneurs behind this shop, had to pull the emergency brake in the face of "economic necessity". Gera, this is shown, is considered a challenging market in which many retailers fight for their survival. The two women tried various sales strategies, including participation in markets, but the hoped -for success failed to materialize. Your product range extended from teas and essential oils to smoothies and workshops. The last workshop will take place on June 26th.

What does the closure mean for the future of the entrepreneurs concerned? Katja Fuhrmann plans to move to Triptis, while Dunja Franke wants to start her new “Your Room” shop in Kantstrasse in Gera in July. In a pleasant turn, you decided to go into the coaching direction as a commercial freelancer. Nevertheless, they face financial pressure because they are obliged to pay three years for the vacancy of the shop.

The crisis in retail

The closure of "glüx feeling" is part of a major problem: Many retail companies in Thuringia are under enormous pressure. Andreas Schubert, spokesman for the Group Die Left Group in the Thuringian state parliament, described the dramatic situation. He emphasizes that every day without financial aid increases the risk of bankruptcy. "Inpatient retail and its employees urgently need to be supported," says Schubert. The challenges are enormous, especially due to the corona pandemic, which has exacerbated the situation for many business.

The left-wing politician Lena Güngör also underlines the role of retail as an important employer. She demands that landlords should be involved in the crisis cost and that state aid must quickly benefit companies. A possible solution could be a nationwide image campaign for purchasing from local providers.

challenges and opportunities

The situation in retail is closely linked to developments in recent years. According to a report by the Federal Institute for Building, Urban and Spatial Research (BBSR), current sales figures in inpatient retail are showing gains, albeit below the level of before pandemic. This is no coincidence, because the location in the city centers has changed through the effects of online trade, the energy crisis and other factors. Despite increasing vacancy rates in central locations, there are ways to increase the attractiveness of the inner cities. This includes shops, gastronomic offers and cleanliness.

In order to remain future -proof, innovative usage concepts are required. The appreciation of urban centers as places of encounter and consumption is seen as a decisive opportunity. Small companies and inpatient dealers: Inside, the focus must finally be back into the focus in order to get through this crisis without structural breaks.

The challenges are great, but with a joint shoulder from politics, retail and citizens: a way out may be found inside. Gera's journey to the new goals of the entrepreneurs is not yet over, and with a little luck, the feeling of glow will soon return in a new form.

For more information on the topics of retail and support options, visit Thuringia24 , Die Linke Gera and BBSR .