Marktcheck in the MDR: MediaMarkt and Bauhaus in the hard test!

Marktcheck in the MDR: MediaMarkt and Bauhaus in the hard test!

Gotha, Deutschland - What's the consumer world? The focus is currently on an exciting examination, which was initiated by the MDR. In the "Marktcheck checked" consumer series, two heavyweights of the German retail are subjected to a detailed test: MediaMarktsatur and Bauhaus. As the article from Gotha currently reports, the test of the electrical stores on July 1 and that of Bauhaus on July 29 at 8:15 p.m. on MDR television will be broadcast. The results are an exciting insight into the challenges and strengths of the two market leaders.

Especially in a changing market environment in which online trading is becoming increasingly important, these chains face special challenges. MediaMarktsatur, the largest electronics store chain in Germany and Europe, would like to put your image "Ake is horny" and uses new service offers such as personalized advice and express deliveries. Experts check how effective these strategies really are and subject the quality of their own brands such as Peaq and Iy to a critical analysis. In the test, even a spontaneous order of a coffee machine is put to the test before the shop closes, in which the delivery should take place within minutes.

Who keeps the prices in mind?

The price level plays a central role. According to the MDR team, a price comparison portal will also consult to determine how often MediaMarktsatur actually offers the cheapest prices. The advertising strategy is also discussed, which is now less noticeable and focuses more on quality and customer service. But not all tests are positive - there are critical feedback on guarantee and quality deficiencies for certain own brands. Consumers are invited to think of their part!

What's next? On July 29, Bauhaus, the largest hardware store chain in Germany, will be the focus. In 2023 the chain managed to refer the top dog Obi to second place. The tests include the quality of potting soil, facade color and heavy -duty shelves, whereby the products also have to compete against that of the competitors. Particular attention is paid to the liability of the color on the wall, which is even tested with the fire brigade in the extreme test.

trends in retail

An exciting aspect that has emerged in retail in recent years are the so -called concept stores. These offer curated product worlds and combine inspiration with unique shopping experiences. Traders have it easier to react flexibly to trends and to align their offers to specific target groups. While the optimization of the Point of Sale is working on the fact that customers linger longer in the shop and may be stimulated to spontaneously sales, stationary retail is by no means falling by the wayside. Technologies such as augmented reality and mobile payment options are increasingly integrating and complementing the shopping experience in an innovative way. This could be an exciting next stage for companies such as MediaMarktsatur and Bauhaus, which have to be reorganized.

It remains to be seen whether the Saturn brand will continue to play a role in German retail in the future. The results of the tests will be visible on the screen on July 1st and 29th on July 1st and 29th. The film posts are also available for a year in the ARD media library and offer a deeper insight into the trends and tactics of the industry leaders.

be looking forward to the tests and the offers that these wholesalers can offer us and remember to take a critical look at price and quality the next time you shop! Gotha Aktuell , mdr and Conzoom solutions provide the necessary information.