Over 10 million trips: EEZY.NRW revolutionizes local transport!

Over 10 million trips: EEZY.NRW revolutionizes local transport!

Dewezet, Deutschland - The public local transport system in North Rhine-Westphalia has achieved significant success with the digital tariff system "EEZY.NRW". This innovative system, which has been active for three and a half years, has already made over ten million trips possible. The demand is unbroken, confirms the North Rhine-Westphalian Ministry of Transport. In April 2025, around 602,000 trips were booked via the app, which corresponds almost to a doubling compared to the previous year. Compared to the previous month, the booking reached an increase of 13.6 percent.

"eezy.nrw" offers users the opportunity to check in without queing at the machine or long queues. The price for the trips is calculated by the crow flies and is capped to a maximum of 58 euros per month, which corresponds to the price of the Germany ticket. A unique feature of the tariff is the flexible pricing: the basic price per trip is between 1.49 and 1.84 euros, supplemented by a variable fee of 23 to 29 cents per covered airlined kilometer. As soon as the total price of 58 euros has been reached in the current calendar month, all other trips are free of charge, which further increases the incentive to use the system.

innovative tariff models for frequent drivers

In addition to the success story of "eezy.nrw", there are also developments in the field of tariff models that are supposed to make local public transport more attractive. The "Easyflex tariff" is a new concept based on the individual ticket. The price with every further single trip sinks to a defined lower limit. As soon as the price limit is reached, an automatic conversion into cheaper time cards, such as 24-hour or 30-day tickets. This will make the previous multi -trip tickets with this innovative solution.

The new model ensures discount advantages through the continuous price reduction in the individual ticket, while monthly tickets and subscriptions remain for frequent drivers. There are also considerations to integrate gamified elements into the mobility platform. Ideas include interactive ranking lists and bonus points that can be redeemed against service offers such as bike sharing minutes, which would also enrich the use of use.

technological support and data protection

The app of "eezy.nrw" uses modern tracking technologies, such as those used by Facebook Ireland Limited that are used for analysis, marketing and retargeting. A variety of data such as geographical locations, user behavior and device information are recorded. This data is used under strict data protection guidelines in accordance with the GDPR, which ensures that the information is processed safely. The storage period for data is a maximum of 720 days before they are deleted.

Overall, it can be seen that developments in local public transport in North Rhine-Westphalia are forward-looking. With a user-friendly price and tariff system as well as the integration of modern technologies, not only mobility is promoted, but also improves the entire user experience in local transport.