VW currywurst conquers supermarkets: starting sales in June!

VW currywurst conquers supermarkets: starting sales in June!

Baunatal, Deutschland - Volkswagen relies on an unconventional product to increase its sales figures. From mid-June 2025, the popular VW currywurst will be available as a complete microwave dish in supermarkets, starting at Edeka and net in northern and eastern Germany. The goal is a nationwide distribution of the product, which has been offered in supermarkets in northern Germany since 2007, but so far only for roasting yourself. According to Kreiszeitung , Dietmar Schulz, the head of Volkswagen-Fleischerei, emphasizes that the intention behind the supermarket is the increase in sales.

VW currywurst has turned out to be one of the best sales performance of the company in recent years. In 2024 Volkswagen sold over 8.5 million units, which is a remarkable number in view of the dwindling vehicle rate. In fact, only 5.2 million cars and vans were sold in the same year, confirmed Tagesschau . This shows that the currywurst plays an increasingly important role in the corporate strategy.

The currywurst in detail

The popularity of the VW currywurst is no coincidence. Since its introduction in 1973 it has been produced in the Volkswagen Service Factory and even has its own part number: 199 398 500 A. In 2024, a record sale of 8.552 million units was achieved, which represents an increase of 200,000 compared to 2023. The sausage also received special attention from the introduction of new variants such as the hot dog sausage, which was sold over two million times.

The VW currywurst is unique because, unlike other products, it does not contain any additional curry powder; The spices are already integrated in the sausage and ketchup. This not only makes them particularly tasty, but also lifts them off from competitors. In recent years, the sausage has remained at a high level at 6.5 million pieces per year despite the pandeme -related sales declines in 2020 and 2021.

A look at the story

The origin of the VW currywurst is part of the long history of Volkswagen, which began with the series production of the limousine at the end of 1945. Over the decades, the company developed into a symbol of the German economic miracle. Today, Volkswagen is increasingly focusing on electromobility and digitization, but the currywurst remains an integral part of the offer, even in its own canteens from which it was temporarily banished in 2021.

After the spell in 2023, the sausage can continue to be enjoyed in Baunatal and other works. As the Volkswagen Newsroom , the company remains financially stable despite challenging times, which is also documented by the success of the currywurst. With an offer that includes culinary classics, Volkswagen shows that innovation is not only possible in the automotive sector, but also in the company's gastronomy.