New labeling obligation: How to recognize energy -efficient smartphones!

New labeling obligation: How to recognize energy -efficient smartphones!

The new EU directive for labeling for cell phones, smartphones and tablets is here and ensures a breath of fresh air in the electronics industry. As reports [RBB24] (https://www.rbb24.de/wirtschaft/2025/06/berlin-brandenburg- Consumer-Center- Energie Efficiency-Efficiency Smartphones-Handys.html), this regulation has been in effect since June 20, 2023, whereby the labeling obligation for new devices will only apply from June 20, 2025. And what does that mean specifically? Devices that came onto the market before this date are not affected by the new regulation. This means that there is still time for manufacturers to adjust to the new requirements.

The new energy labels will have similar categories as with household appliances, from A to G. Consumers can then immediately see how efficiently a device works, how long the battery pro charging cycle lasts and how well it can be repaired. There is also information on the type of protection against dust and moisture. This ensures that buyers can make an informed decision in the future, which is particularly important with increasing energy costs and growing environmental awareness.

changed purchase requirements for consumers

A crucial point of this regulation is the comparability of energy efficiency. The comparison between new and older devices is still difficult because old devices can be sold without the new label. Nevertheless, the energy -friendly label could become a real sales argument. Because if consumers pay more attention to energy consumption, the market for efficient devices could be booming.

If you think that manufacturers can simply use a few tricks to get better efficiency classes, you are wrong. There are strict test conditions and sample -like controls that should ensure that everything is right. Although the cost of buying a purchase still plays a major role, there is a trend: more and more buyers value energy -efficient devices.

European framework and goals

The new guidelines on energy efficiency are part of a larger overall package, which is also controlled by the [Energy Efficiency Directive (EED)] (https://bak.de/politik-und-praxis/klima-energie-und- and-dessourcen/energie2/sichere-und--unde--unde. This guideline, which has been revised since 2021 as part of the "Fit for 55" project, came into force on September 13, 2023. It stipulates that energy consumption will be reduced by at least 9 % compared to 2020 by 2030. It will be exciting, because the Member States have to determine their own contributions to achieving goals.

In the public sector, a savings obligation of 1.5 % per year will apply from 2024, while a renovation obligation of at least 3 % of the total area is introduced annually in public buildings. So the EU brings movement to the booth and attracts the reins, because the status quo in energy consumption is quick towards the future.

The current developments related to EU guidelines offer both challenges and opportunities for consumers and manufacturers. Let us take the opportunity to not only demand environmentally friendly technology, but also to choose actively.