Apple revolutionizes AI: Presented by new functions for iPhone & Mac!

Apple revolutionizes AI: Presented by new functions for iPhone & Mac!

Worldwide Developers Conference, San Jose, USA - At today's Worldwide Developers Conference (WWDC), Apple has presented important innovations in the field of artificial intelligence (AI). The event, which took place on June 9, 2025, was all about "Apple Intelligence", the in-house AI platform, which contains a variety of new functions. OP-ONLINE reports, among other things, that the new features for visual intelligence and Include live translation.

The focus of the announcements is the ability of Apple Intelligence to re -formulate texts, create summaries and even generate new emojis based on user descriptions. Future functions include the automatic detection of content on the screen and the development of a real-time translation function for language and texts. This live translate function should not only work in text messages, but also in Facetime and telephone calls without an internet connection.

compatible devices and new siri

The new AI features will need the latest hardware. Among the compatible devices are several models of the iPhone 16 series and iPhone 15, various iPads as well as Macs such as the MacBook Air and the iMac. eweek adds that Apple also strives to integrate live translation into Macs, which will expand the generative AI skills of Apple Intelligence.

In addition, a longer development period for an improved version of Siri was announced. Craig Federighi, Apple's Software boss, explained that the new Siri should be more useful for users and will have access to personal information. According to Federighi, however, there is still a need for more time to optimize the quality of the software.

progress in AI development

The development of artificial intelligence is facing significant changes worldwide. A report by It Matchmaker pointing out that companies are increasingly aiming to strategically integrate AI-based applications into their business models. The integration of AI is no longer only seen as a technological gimmick, but as an essential tool to optimize processes.

The importance of using artificial intelligence effectively and profitably becomes clear: 79% of companies use AI in at least three applications, whereby cost reductions are mentioned as the most common result. In addition, companies are expected to take into account compliance requirements in the use of AI in order to meet regulatory standards.

Today's presentations as part of the WWDC set a strong sign that Apple is willing to expand its position in the AI ​​sector and to increase the benefits for users through innovative technologies. With a clear focus on data protection and user -friendliness, Apple aims to not only establish AI as a function, but as an integral part of his ecosystem.