BeetGold insolvent: What does that mean for Edeka customers?

BeetGold insolvent: What does that mean for Edeka customers?

The vegetable start-up bedgold has filed for bankruptcy, which means an uncertain future for the company and its employees. According to Ruhr24 , a provisional insolvency administrator was appointed and the application by managing director Friedrich Büse submitted. Beetgold sells products such as tortillas and pasta from vegetable pork, which are available from the supermarket chains REWE and EDEKA, among others.

The company founded in 2019 emerged from an ideas competition from the highland group, which retains a 20 percent share in Irodima Holding. Most recently, Beetgold was taken over by the Irodima Holding in 2024, which invested around seven million euros in the redesign of a former meat factory in Bamberg. The holding company, under the direction of Friedrich Büse, planned new products, including Schupfnudeln from carrots and gnocchi from red beds, but the bankruptcy could endanger these projects.

challenges of vegetable upcycling

The bankruptcy is also a challenge for the entire food industry because it illustrates the difficulties of start-ups. Industry experts emphasize that the financial stability is of crucial importance for the long -term success of such companies. The future of bedgold is uncertain; The holding company had recently announced plans for 2025.

BeetGold specializes in the upcycling of vegetable waste and currently offers a product range that consists of 98 percent of pure vegetables. Despite the current difficulties, some products, such as the tortillas made of red beds, are still available from REWE, while the availability of other articles may be restricted. The coming months will be decisive to observe whether the company can experience a revival by the provisional insolvency administrator and the team's efforts, especially by managing director Büse.

The situation not only represents an economic challenge for bedgold, but also raises questions about the future and the possibility of a successful realignment. Customers, employees and investors are eagerly watching the development while the team is working hard to overcome the difficulties.