Berlin in the summer of 2025: Hotels half full, young tourists flocking here!

Berlin in the summer of 2025: Hotels half full, young tourists flocking here!

Berlin will show itself at its liveliest in the summer of 2025. What is particularly noticeable is the hustle and bustle of young people on the streets of the capital, while tourism continues to be on the rise. In the last few weeks, the city's hotel rooms have been well filled, although not fully booked, which underlines Berlin's attractiveness as a travel destination. The Berlin Tourism Association reports a positive development: in June 2023, the average occupancy of the hotels in the city was 81.4 percent. The price-performance ratio has been rated as good internationally, although the average daily rate for a hotel room has risen sharply from 132.89 euros in June 2023 to 157.03 euros in June 2024. This price increase is partly attributed to the upcoming 2024 European Football Championship, which has influenced demand.

Gerrit Buchhorn, the general manager of Dehoga Berlin, reports a slight improvement in utilization, although the level has not yet been reached compared to 2019, the last year before the corona pandemic. International guests are increasingly drawn to Berlin, particularly during the school holidays in Italy, Spain and France. In 2024, the city handled an impressive 30.6 million overnight stays, marking the first increase since 2019. Loud Hotel inside The proportion of international guests increased to 42%, with most coming from Great Britain, the USA and the Netherlands.

A look at the Berlin hotel market

The hotel market in the capital is considered modern and creative. Individuality and sustainability are particularly popular. With over 730 accommodation establishments, Berlin is the fourth largest hotel city in Europe, after London, Paris and Istanbul. Tourism has established itself as an important industry, subsequently employing 11% of Berlin's population. In 2024, sales of 16.9 billion euros were generated. Gross operating profit per available room increased by 2% and operating costs fell by an impressive 23%, while labor costs increased by 10%.

In 2024, an impressive 12.7 million guests stayed overnight in the city - an increase of 5.2%. Of particular note are visitors from China and India, who also recorded an increase in their overnight stays. Both national and international travelers prefer to travel by train - more than half of German guests and 41% of international guests choose this more environmentally friendly transport.

The most popular reasons for staying in Berlin are the numerous sights and the diverse art and cultural offerings. The average age of visitors is 40.3 years, which is younger than the German average. These demographic trends also continue in the behavior of guests: a fifth book their stay at short notice, usually within a week before departure, which underlines the dynamism of the Berlin hotel market.

In summary, Berlin has established itself as an extremely attractive destination for travelers while the hotel market continues to develop positively. Even if there are some hurdles to overcome, it is already clear that the capital is well on the way to being one of the top destinations in Europe again.