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Havelland Tourism Day 2025: AI, creativity and new perspectives!
The Havelland Tourism Day 2025 on June 12th is dedicated to AI, digitalization and creative future projects.
Havelland Tourism Day 2025: AI, creativity and new perspectives!
On June 12, 2025, the Havelland Tourism Day took place in Beetzseeheide, which attracted numerous players in the industry under the motto “Think outside the box together”. Organized by Havelland Tourism Association e.V. in collaboration with the IHK Potsdam and the Vielfruchthof Domstiftsgut Mötzow, 137 guests were able to find out and exchange information about current trends and challenges in tourism.
A highlight of the event was the opening impulse from Matthias Kühn, the managing director of the tourism association. He focused on the potential of artificial intelligence (AI) and its role in rural networks. “AI is becoming more and more central in tourism – but it is not a panacea,” he pointed out, pointing out that maturity is required when dealing with this technology.
Inspiring lectures and exciting topics
The agenda covered a wide range of topics that are important for the future of tourism in Havelland. So lectured Maik Lange from Bayer AG about the use of AI to optimize processes and promote hospitality. Felicitas Nadwornicek, who presented ideas for converting empty buildings, also had her say. Jann Barkemeyer spoke about the revival of the Mötzow estate, while Dr. Andreas Zimmer discussed innovative financing options for tourism. The automation of vacation rentals was covered by Julia Hülser.
An emotional moment was the farewell to Fred Ostermann, a long-time board member, and the 10-year anniversary of Hartmut Siewert's service contract. Franziska Butzko also announced that she was leaving the association to open her own furniture store with a café in Ribbeck. Her successor will be Lennart Strahl.
Artificial intelligence and its challenges
The topic of AI ran like a common thread through the event. Experts like Joachim Unterberger pointed out the limits of AI. Important points he raised were the lack of emotional intelligence and the dependence on the quality of the data with which AI is fed. “No data is better than bad data,” says Unterberger. According to him, regular data maintenance is crucial in order to survive in the competition.
Current statistics show that one in ten people in Germany has already used ChatGPT. Nevertheless, skepticism towards AI-supported advice remains high, especially in the financial and travel sectors. Nevertheless, it is predicted that the performance of AI will increase a thousandfold by 2030 - all the more reason to deal with the matter at an early stage.
Outlook on the AI practical days
The tourism day ended with an exciting announcement: two AI practical days were announced for June 19 and July 9, 2025 at the Stober estate. Here, a maximum of 15 participants should have the opportunity to engage more intensively with AI. Registration for the first appointment is possible until June 17th, 10:00 a.m.
In addition, municipalities were invited to take advantage of consultations or collaborations regarding the creative use of buildings. “There is a lot of potential in collaboration with municipalities that needs to be exploited,” says Matthias Kühn.
Overall, the Havelland Tourism Day was a complete success and offered plenty of scope for creative exchange. The organizers are optimistic about the future and are ready to tackle the challenges together.