Hohen Neuendorf plans its own car license plate: better city marketing in sight!

Hohen Neuendorf plans its own car license plate: better city marketing in sight!

In Hohen Neuendorf, something exciting is happening: The city plans to replace the previous OHV license plate with the new abbreviation for Hohen Neuendorf. This project goes hand in hand with a broader initiative that encourages several cities in Brandenburg to introduce their own license plates. The support for this project comes from Falkensee, where Mayor Heiko Richter has already submitted an application for the "FKS" license plate, reported MAZ-Online .

An application for the introduction of the HND license plate was given a broad approval last year, and Mayor of Hohen Neuendorf should now request support in writing to the State Ministry of Infrastructure and the Federal Ministry of Transport. Prof. Ralf Borchert, who provides the technical basis for this project, sees not only economic but also identity -creating advantages in the introduction of new license plates. "This strengthens the affiliation of the citizens and improves the perception of the city externally," explains Borchert.

A look at Hennigsdorf

But not every location is equally enthusiastic about the idea. Hennigsdorf, not far from Hohen Neuendorf, is currently not very interested in its own license plate. Mayor Thomas Günther does not see the need and prefer to stay with more urgent issues, such as the preservation of the electrical steelworks and the challenges at Alstom. This skepticism is in contrast to the positive signals that can be heard from politics, such as a statement by Oliver Luksic from the Federal Ministry of Digital and Transport.

As part of these initiatives, Hohen Neuendorf could also receive the license plate Hon, which is part of a project for license plate liberalization, which is supposed to strengthen cities with more than 20,000 inhabitants, so transport-schweiz.ch . However, a comprehensive change in the vehicle registration regulation is still pending. The goal is to give over 320 cities in Germany the opportunity to implement their own number plates - an opportunity that Hohen Neuendorf does not want to miss.

opportunities and perspectives

The city, which currently has around 27,139 inhabitants, is located in a strategically favorable location near Berlin and has accumulated many commuters in recent years, which appreciate the high quality of life and diverse leisure opportunities. An attractive local identity could be further strengthened in the course of introducing your own license plate, which could make the location even more interesting.

The discussion about the license plates also shows a broader movement in Germany. Since 2012, drivers have been able to choose which license plate. This meant that many small cities come up with the idea of introducing their own license plates, which in turn can contribute to strengthening local marketing. According to tagesschau.de have already supported and signal the idea that you can look forward to a positive development.

Overall, it can be seen that the subject of car license plates in Hohen Neuendorf and the surrounding area is not an easy one. The city administration will have to keep an eye on the further course in order not to lose sight of the local identity and brand. You could certainly prove a good hand!