Hohen Neuendorf is planning its own license plate: better city marketing in sight!

Hohen Neuendorf is planning its own license plate: better city marketing in sight!

Something exciting is happening in Hohen Neuendorf: The city is planning to replace the previous OHV license plate with the new abbreviation HND for Hohen Neuendorf. This project goes hand in hand with a broader initiative that is encouraging several cities in Brandenburg to introduce their own license plates. Support for this project comes, among others, from Falkensee, where Mayor Heiko Richter has already submitted an application for the “FKS” license plate, reported maz online.

A proposal to introduce the HND license plate met with widespread approval last year, and the mayor of Hohen Neuendorf is now expected to request support in writing from the State Ministry of Infrastructure and the Federal Ministry of Transport. Prof. Ralf Borchert, who provides the technical basis for this project, sees not only economic but also identity-creating advantages in the introduction of new license plates. “This strengthens citizens’ belonging and improves the perception of the city to the outside world,” explains Borchert.

A look at Hennigsdorf

But not every location is equally enthusiastic about the idea. Hennigsdorf, located not far from Hohen Neuendorf, is currently not showing much interest in having its own license plate. Mayor Thomas Günther doesn't see the need and prefers to stick to more pressing issues, such as maintaining the electric steelworks and the challenges at Alstom. This skepticism stands in contrast to the positive signals that can be heard from politicians, as a statement from Oliver Luksic from the Federal Ministry for Digital and Transport suggests.

As part of these initiatives, Hohen Neuendorf could also receive the HON license plate, which is part of a license plate liberalization project aimed at strengthening cities with more than 20,000 inhabitants verkehr-schweiz.ch. However, a comprehensive change to the vehicle registration regulations is still pending. The goal is to give over 320 cities in Germany the opportunity to implement their own license plates - an opportunity that Hohen Neuendorf doesn't want to miss.

Opportunities and prospects

The city, which currently has around 27,139 inhabitants, is in a strategic location near Berlin and in recent years has attracted many commuters who value the high quality of life and diverse leisure opportunities. An attractive local identity could be further strengthened by introducing its own license plate, which could make the location even more interesting.

The discussion about license plates also shows a broader movement in Germany. Since 2012, drivers have been able to choose which license plate they would like to have. This has led to many small towns coming up with the idea of ​​introducing their own license plates, which in turn can help strengthen local marketing. Loud tagesschau.de Numerous mayors have already supported the idea and signaled that we can look forward to positive developments.

Overall, it is clear that the issue of license plates in Hohen Neuendorf and the surrounding area is not an easy one. The city administration will have to keep a close eye on the further developments in order not to lose sight of the local identity and brand. You could certainly show that you have a good hand!