Growth thrust for women's football: EM inspires millions of spectators!

Growth thrust for women's football: EM inspires millions of spectators!

The European Football Championship is currently inspiring the audience and brings a breath of fresh air to women's football. Numerous fans follow the games, which is also reflected in the impressive ratings. As rbb24 , watched eight million viewers at the first match, the second was still seven Millions. Prof. Dr. Johannes Heil, a recognized expert in sports and event management, recognizes a growing media presence that is shown in their own studios and committed experts. This positive reporting shows that women's football finally gets the attention it deserves.

Despite the euphoria, there are also critical voices. Some observers complain that essential issues such as equality and feminism are often in the foreground instead of telling the everyday stories of the players. Heil emphasizes that more media reporting about everyday league is necessary to bring fans closer to the personalities behind the performance. This view could also be reinforced by the violation of Guilia Gwinn, which indicates the potential of women's football in media perception.

The growth of women's football

A look into the future shows promising prospects. Forecasts indicate that the fan base of women's football could grow significantly in the next few years may even achieve tripling. Studies by the analysis company Two Circles emphasize that visibility is a decisive factor for growth in women's football. Such studies show that strategic investments are necessary to promote visibility and medialization. This also includes access to larger stages and a higher marketing budget for the clubs.

Restrictions in visibility and media reporting are still challenges that are often due to gender -specific barriers. The necessary mobilization of the national football ecosystem, including leagues, clubs and sponsors, is crucial. Two Circles recommends that the "highlight-game strategy" is used as a means of increasing attention and fan binding should be.

equality in women's football

The way to equality in sport has far from ended, although women's football has gained popularity and recognition in recent decades. As equivita , the first documented women's football games are already known in the late 19th century. But sport was long considered unsuitable for women, which led to decades of disadvantages. It was only since the 1970s a global movement that received an enormous thrust

The progress is noticeable, but discrepancies are still evident. In many areas, it takes to optimal equality, be it through lower sponsorship contracts, a gender -specific wage gradient or restricted media reporting. However, the visibility of players and their performance increases through new generation icons and social media, which contributes to increasing fan affinity.

The current EM is partly an economic loss, but in the future one expects profitability. Clubs like the 1. FC Union Berlin, which are active in the Bundesliga, and Viktoria 89, which stand out through innovative branding, show how to position yourself successfully. Others, such as Turbine Potsdam, still fight with unclears in marketing.

The development of women's football is at a crucial point where conscious and strategic decisions are necessary. The possibilities are available, and if you have a good hand, you can ride the wave of interest and the desire for equality. The future will show whether this succeeds.