New course for the Tannenhof: major events are canceled!

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The Tannenhof in Werder (Potsdam-Mittelmark) has filed for bankruptcy and is planning changes to the event concept and stability.

Der Tannenhof in Werder (Potsdam-Mittelmark) hat Insolvenz angemeldet und plant Änderungen im Veranstaltungskonzept sowie Stabilität.
The Tannenhof in Werder (Potsdam-Mittelmark) has filed for bankruptcy and is planning changes to the event concept and stability.

New course for the Tannenhof: major events are canceled!

The Werderaner Tannenhof has experienced an exciting turn in its history. After the successful conclusion of the insolvency proceedings, those responsible can now breathe a sigh of relief. Insolvency administrator Friederike Engelmann-Matz has confirmed that the company will remain intact in its entirety and that all jobs will be secured in the long term. This positive news follows a challenging phase in which the Tannenhof suffered many setbacks, mainly due to weather-related losses. At the last hit party, a loss of a whopping 40,000 euros was recorded because the rain deterred many visitors. The themed weekends have also been discontinued as unprofitable, as maz-online.de reports.

With a turnover of four million euros last year, the Tannenhof has certainly celebrated its successes in the past. But since May 2025, sales have fallen by 40 percent, which is due to declining visitor numbers and weak weekend business. These developments ultimately led to the company filing for bankruptcy. A significant factor was also a high additional demand from the tax office, which turned out to be decisive. Managing Director Christian Mai, who has been with the company since 2019, is now planning to introduce some fundamental changes in order to best position the company for the future. Among other things, he would like to change tax advisors and separate business areas more clearly from each other in order to minimize future risks, reports rbb24.de.

Planned changes and new strategies

Looking to the future, the new direction of the Tannenhof has already taken concrete shape. Major weather-dependent events that have proven unprofitable in the past are now off the table. Instead, there will be a greater focus on traditional Christmas tree sales, a central part of the offering that has existed for over 30 years. The Christmas tree sale, including the opportunity to cut your own trees, will also continue this year. The Tannenhof also plans to maintain its leisure activities. Alpaca hikes, football golf, mini golf and gastronomic offers remain in the program, while participation in the tree blossom festival continues.

Another highlight will be the ice rink, which will operate from November 21st to February 8th, weather permitting, but without the popular ice skating disco. Events for private and business celebrations are still offered, but opening times have been reduced to Saturdays, Sundays, public holidays and bridging days. The classic car exhibition is also undergoing a realignment and will in future be carried out by an experienced organizer.

Bankruptcies at a glance

The Tannenhof situation is by no means an isolated case. In 2024, a total of 21,812 companies in Germany filed for bankruptcy, representing an increase of 22.4 percent compared to the previous year. The reasons for this include, among other things, the effects of previous and current crises. The number of insolvencies is increasing, but such proceedings remain relatively rare in relation to the number of company closures overall. Many of the affected companies had already been on the market for several years, which shows that even established companies are facing economic challenges, according to information from ifm-bonn.org.

With these changes, the Tannenhof hopes for stabilization and positive development in the coming years. A focus on proven offerings and careful financial planning could help the company successfully overcome the challenges of the last few months and get back on track.