Tesla in Brandenburg: Gigafactory defies e-car crisis with optimism!
Tesla in Brandenburg: Gigafactory defies e-car crisis with optimism!
The Tesla factory in Grünheide, the only of its kind in Europe and the largest industrial employer in Brandenburg, is currently faced with mixed feelings in view of the challenges on the electric market. In the first half of 2025, those responsible had to accept a decline in new registrations by 58 % compared to the previous year. According to Ariva , only 8,890 Tesla vehicles were re-approved, which corresponds to a minimal market share of 0.6 %. In contrast, the market for electric cars in Germany grew by impressive 35 %. This shows that Tesla is more difficult in the German market than its competitors.
Despite these negative numbers, the work sees the future optimistic. Factory manager André Thierig reported according to MOZ be good. In addition, the Gigafactory now delivers products to 38 countries, including countries in the Middle East and Taiwan, which strengthens the international stand.
optimism despite market fluctuations
Prime Minister Dietmar Woidke (SPD) also confidently commented on the resistance of the Tesla factory. He not only sees the company as an important economic pillar, but also as a model for future investments in Brandenburg. "The quick implementation of the project is a positive aspect," emphasized Woidke. This is also supported by ongoing discussions with potential new investors, although not details have been discussed.
On the other hand, there are also critical voices. The environmental problem cannot be ignored because the factory is partly in a water protection area. Environmentalists have repeatedly protested Tesla, but the company does not take into account. Woidke, on the other hand, has a somewhat differentiated view of Elon Musk and emphasizes that the company is still ready to deal with climate issues.
View of the electric car market
But the market is highly competitive, and Tesla's latest sales figures show that the company is understood to experience stronger pressure from its competitors such as Hyundai, Renault and BMW. These companies have an above-average electric quotas and show that the competition does not sleep.
The currently uncertain market situation has led to Tesla for the time being paused the planned extensions of the work. Nevertheless, the battery is still being worked on, with the focus on cell production in the USA. A new water contract with the regional water association also ensures criticism because it allows higher limit values for dirty water, which is an additional challenge for the company.
confronted with a decline and at the same time optimistic future prospects, the Gigafactory in Grünheide remains an important player in the global Tesla network, which must adapt to the changing market conditions. In the next few months it will be shown whether and how production and sales can stabilize in the electric cars.
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| Ort | Grünheide, Brandenburg, Deutschland |
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