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FatFace conquers Germany: Zalando supports major expansion!
FatFace expands its market presence in Germany by partnering with Zalando to offer clothing and accessories.
FatFace conquers Germany: Zalando supports major expansion!
FatFace, the British lifestyle brand, is bringing a breath of fresh air to the German fashion trade. In collaboration with Zalando, the company has now ventured into the German market. The first collection for men and women is already available and demand is promising. How Fashion Network reported, the offer also includes the exclusive premium women's collection Copper & Black. The first trade was positive, which only increases the anticipation for the coming months.
But that's not all: FatFace has big plans. In addition to expanding its product offering, which will soon include accessories and shoes, the company plans to expand its digital presence in Europe. Alexandra Dalwood, who leads partnerships at FatFace, highlights the importance of this expansion. The collaboration with Zalando is seen as crucial for growth and global brand awareness, as well Retail Times reported.
Success in online business
FatFace can already report encouraging sales figures: in the first half of the year, full-price sales rose by 6.6 percent, while sales via the NEXT label increased an impressive 86 percent. This shows how high the demand for their products is and that the brand is doing well in the online sector. Surrounding this, online business now accounts for 36 percent of total sales, which, with over 40 million annual visits to the website, speaks to the brand's appeal.
To remain visible in this highly competitive e-commerce market, FatFace follows a multichannel sales strategy. This strategy is crucial for success as it allows you to reach customers at different touchpoints and provide them with a seamless shopping experience. Loud Bidkom It is important for companies to diversify their sales channels in order to achieve greater reach and a better brand image.
Adaptation to the market
FatFace is also investing in its physical stores, with new openings and refurbishments in the UK and Ireland. The first branch was opened in a NEXT store in the Lakeside Shopping Center in July. It shows that the company not only has online retail in mind, but also takes stationary retail seriously. Speed and adaptability are the key words here to keep up with current market needs.
The combination of innovative online offers and the maintenance of traditional sales locations could prove to be the right choice. FatFace is on a promising course and the fashion world can be excited to see what the next steps will be. Fall could be a real revenue generator for the company, especially as demand for transitional clothing increases. FatFace definitely has a good hand, and we are excited to see what further developments the future will bring!