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Jens Eberth: New Head of Marketing at Hyundai Germany!
Jens Eberth becomes the new head of marketing at Hyundai Germany. He takes responsibility for marketing and customer experience.
Jens Eberth: New Head of Marketing at Hyundai Germany!
A breath of fresh air is blowing at Hyundai Motor Germany. Jens Eberth took over the position of Director Marketing yesterday, following in the footsteps of Christina Herzog, who now works as Director for the Genesis Brand in Germany. Eberth, who previously served as interim managing director of Genesis, brings a wealth of experience that makes him the perfect candidate for this key role. Ulrich Mechau, President & CEO of Hyundai Motor Germany, was very optimistic about Eberth's extensive experience in marketing that he has gained in recent years.
Eberth's area of responsibility is broad and includes the areas of marketing communications and retail marketing, brand experience, product management and customer experience. Eberth looks forward to his new tasks with a clear focus on innovation and customer orientation, which is extremely important in the current dynamic automotive industry. The automotive world is in a state of upheaval and constantly demands new solutions.
A look back at Eberth's career
Before Jens Eberth came to Hyundai, he had been head of marketing for the Genesis brand since June 2022. He also headed the Velocity McCann agency from 2019. In his career, Eberth has served many renowned automobile manufacturers and industrial companies as customers and has proven that he has a good knack for creative marketing strategies.
The automotive industry is now at a crucial point. According to one McKinsey article The focus must increasingly be on creating new business and revenue opportunities. The demands of consumers and the challenges posed by innovative start-ups require established manufacturers to find new ways and concepts. More and more vehicle manufacturers are relying on digital channels and recurring sources of income in order to remain competitive.
An interesting event in the automotive industry
The conference will provide an excellent opportunity to discuss current trends and challenges in the automotive industry. Nowak has successfully implemented over 200 projects in his career and is therefore considered a leading figure in the automotive industry.
Exciting times lie ahead for both Hyundai and the entire industry. With Jens Eberth at the helm of the marketing department, Hyundai Motor Germany is well positioned for the challenges of the future. We can't wait to see what innovative approaches Eberth will implement in the coming months.